povidone iodine nasal spray
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$25.83avg listing price — sweet spot $15–$100
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Price range
Great$10.52–$52.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,610.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 37K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-57.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
44
Top-5 brand share
94%
Open market
4%
- Generic41%
- EPOTHEX25%
- NOVEHA11%
- Betadine10%
- Profi7%
- Nozin2%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
for Betadine Defence Nasal Spray 20ml (Packaging May Vary)
Generic$38.124.0★1 rev
for Betadine Cold Defence Nasal Spray 20ml (Packaging May Vary)
Generic$39.134.9★13 rev
EPOTHEX 1% Povidone Iodine Nasal Spray - Powerful Nasal Cleanser & Sinus Protection - Reduce Exposure to Airborne Contaminants - Travel Friendly - 30ml
EPOTHEX$19.964.5★838 rev
NOVEHA Iodine Nasal Spray - Nose Spray for Humans - Cleanses & Refreshes Nasal Passages - with Vitamin D3 & Aloe Vera - Natural Daily Nasal Cleanser - Made in USA - 30mL
NOVEHA$19.614.5★1,360 rev
Profi Nasal Immune Spray Cleansing Gel Layer for Airborne Exposure Up to 8 Hours Drug-Free Nasal Spray for Everyday Use Travel Work & Crowded Spaces (90 Sprays)
Profi$29.234.6★873 rev
Newest
by launch datefor Betadine Defence Nasal Spray 20ml (Packaging May Vary)
Generic$38.121 rev
HONGYUNDA 2pcs Lodine Nasal Spray Daily Nasal Cleanse & Care Mist with Iodine & Fulvic Acid Fine Mist Non-Medicated Nasal Spray for Dry Air Travel & Daily Use
HONGYUNDA$15.9423 rev
Profi Nasal Immune Spray Cleansing Gel Layer for Airborne Exposure Up to 8 Hours Drug-Free Nasal Spray for Everyday Use Travel Work & Crowded Spaces (180 Sprays)
Profi$52.76873 rev
for Betadine Cold Defence Nasal Spray 20ml (Packaging May Vary)
Generic$39.1313 rev
for Betadine Defence Nasal Spray 20ml (Packaging May Vary)
Betadine$36.7529 rev
Trending
90-day click momentumfor Betadine Defence Nasal Spray 20ml (Packaging May Vary)
Generic$38.124.0★
HONGYUNDA 2pcs Lodine Nasal Spray Daily Nasal Cleanse & Care Mist with Iodine & Fulvic Acid Fine Mist Non-Medicated Nasal Spray for Dry Air Travel & Daily Use
HONGYUNDA$15.943.8★
NOVEHA Nasal Spray- 1% Povidone-Iodine Spray with Xylitol Vitamin D3 Aloe-Vera - Nasal Cleanser (3 Pack)
NOVEHA$42.694.5★
Nozin Nasal Sanitizer Antiseptic 12mL Bottle | Kills 99.99% of Germs | 60+ Applications | Trusted by Hospitals | Made in the USA
Nozin$24.944.6★
for Betadine Cold Defence Nasal Spray 20ml (Packaging May Vary)
Generic$39.134.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.7% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 7.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clears the sinus”
“Effective, works”
“Excellent product”
“It makes it easy to hold”
“Helped knock my cold and congestion down”
“Good spray”
“Works to prevent illness”
“All natural”
“Helps with coughing too”
“Helped me be able to breathe”
What buyers complain about
“Turned into a sinus infection”
“Does not work as described”
“Allergic”
“It had leaked”
“It doesnt really taste like anything”
“Not worth it”
“Plastic Smell”
“possible Xylitol side effects”
“I developed a cold them cough a few days later”
“not any long lasting”