potty mints
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.68avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$10.59–$23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,531.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$100K$100K/yr · 87K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
13
Top-5 brand share
91%
Open market
4%
- Poo-Pourri53%
- DUDE Wipes14%
- POTTY MINTS11%
- Never There7%
- Sheet Happens6%
- Plop Star5%
- Open — no brand owns it (1 brand, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Poo~Pourri Original Citrus Before-You-Go 2-in-1 Toilet Potty Pods 20ct - Bathroom Odor Remover & Toilet Cleaner - Plant Based Ingredients & Essential Oils - with Lemon Bergamot & Lemongrass Scent
Poo-Pourri$10.974.3★3,322 rev
DUDE Wipes DUDE Bombs Toilet Stank Eliminator - 2-in-1 Air Freshener and Toilet Bowl Cleaner - 1 Pack (40 Pods) - Deodorizing Blend of Lavender Cedar Lime and Eucalyptus
DUDE Wipes$13.414.4★15,552 rev
Never There Toilet Foam Bombs - 14 Count Discreet & Portable Lavender Scent Foaming Powder | On-The-Go Toilet Refresher for Bathroom Anxiety | Instantly Eliminates Odor Sound & Stains
Never There$14.794.1★279 rev
Sheet Happens Pre-Poo Toilet Sheets Lavender Field Scent 2 Pack 40 Dissolvable Odor-Stopping Sheets Toilet Spray Alternative That Removes Poop Odor Quietly Septic Safe Travel Essentials
Sheet Happens$10.593.6★130 rev
Poo-Pourri Before-You-Go 2-in-1 Toilet Potty Pods Original Citrus 5 Ct Bathroom Odor Deodorizer and Toilet Cleaner with Essential Oils Lemon Bergamot and Lemongrass Scent (Pack of 4)
Poo-Pourri$11.784.3★3,322 rev
Newest
by launch dateSheet Happens Pre-Poo Toilet Sheets Lavender Field Scent 2 Pack 40 Dissolvable Odor-Stopping Sheets Toilet Spray Alternative That Removes Poop Odor Quietly Septic Safe Travel Essentials
Sheet Happens$10.59130 rev
Plop Star Toilet Tablets Odor Eliminator Bathroom Toilet Deodorizer Drop Ins for Odor Control Toilet Freshener Tablets for Smell Eliminator Home Bathroom Deodorizer 40 Pack | As Seen on Shark Tank
Plop Star$14.7364 rev
Poo-Pourri Before-You-Go 2-in-1 Toilet Potty Pods Original Citrus 5 Ct Bathroom Odor Deodorizer and Toilet Cleaner with Essential Oils Lemon Bergamot and Lemongrass Scent (Pack of 4)
Poo-Pourri$11.783,322 rev
Potty Mints Dissolvable Air Freshener Toilet Tablets | Orange Blossom and Water Lily | Long-Lasting Non-Toxic | Made in The USA | Discreet Packaging Septic Safe | Travel Friendly (20 Bag)
POTTY MINTS$23.91615 rev
Potty Mints Dissolvable Air Freshener Toilet Tablets | Teakwood | Long-Lasting Non-Toxic | Made in The USA | Discreet Packaging Septic Safe | Travel Friendly (20 Bag)
POTTY MINTS$23.80615 rev
Trending
90-day click momentumPlop Star Toilet Tablets Odor Eliminator Bathroom Toilet Deodorizer Drop Ins for Odor Control Toilet Freshener Tablets for Smell Eliminator Home Bathroom Deodorizer 40 Pack | As Seen on Shark Tank
Plop Star$14.734.6★
Sheet Happens Pre-Poo Toilet Sheets Lavender Field Scent 2 Pack 40 Dissolvable Odor-Stopping Sheets Toilet Spray Alternative That Removes Poop Odor Quietly Septic Safe Travel Essentials
Sheet Happens$10.593.6★
Potty Mints Dissolvable Air Freshener Toilet Tablets | Orange Blossom and Water Lily | Long-Lasting Non-Toxic | Made in The USA | Discreet Packaging Septic Safe | Travel Friendly (20 Bag)
POTTY MINTS$23.913.8★
Potty Mints Dissolvable Air Freshener Toilet Tablets | Jasmine and Honeysuckle| Long-Lasting Non-Toxic | Made in The USA | Discreet Packaging Septic Safe | Travel Friendly (20 Bag)
POTTY MINTS$23.773.8★
Poo-Pourri Before-You-Go 2-in-1 Toilet Potty Pods Original Citrus 5 Ct Bathroom Odor Deodorizer and Toilet Cleaner with Essential Oils Lemon Bergamot and Lemongrass Scent (Pack of 4)
Poo-Pourri$11.784.3★
Demand
Weekly Amazon search volume, last 31 weeks — -15.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smelling Great”
“Easy to use”
“It works as advertised”
“Better than sprays”
“Quality: Good quality tablets”
“Good price”
“Clean as Can Be”
“Works well”
“are very portable for traveling”
“Effective”
What buyers complain about
“No smell”
“does not work as intended”
“a tad expensive”
“need to be easier to open”
“Not as advertised”
“Zero cleaning and barely any scent”
“then leave a slight blue residue”
“Does not work as well as the spray”
“Small”
“No, these are a dissolving tablet”