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55

post workout

Worth a look

Shows low returns (0.1%), but soft demand (-17.5% this quarter) keeps it on the watch list.

Market size 52Growth 16Conversion 35Competition 73Returns 100Price range 78Avg price 95Brand share 67Review moat 24Quality gap 37

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible$30.33

avg listing price — sweet spot $15–$100

Price range

Great$5.74–$50.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good$323K

$323K/yr · 382K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,076.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

72

Top-5 brand share

65%

Open market

32%

  • Xtend33%
  • BSN12%
  • Transparent Labs10%
  • Jacked Factory5%
  • MuscleTech5%
  • JYM Supplement Science3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$13K8%$26K12%$39K16%$52K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
13K8KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall20%

“has no unpleasant taste”

Quality-Overall13%

“with good quality the price is very affordable”

Flavor8%

“the orange flavor is good”

Nutritional Content5%

“The benefits of this protein shot are great”

Energy Level4%

“Great energy”

Solubility4%

“It mixes well”

Value For Money4%

“Good price”

Muscle Pain Relief3%

“Muscle recovery”

Efficiency3%

“it does work”

Ease Of Use3%

“Easy to take”

What buyers complain about

Taste-Overall21%

“Disgusting taste”

Solubility11%

“Didn't dissolve well”

Flavor7%

“flavor is really weird”

Value For Money4%

“Too expensive”

Sweetness3%

“not as sweet”

Ingredients-Overall2%

“Ingredient list inaccurate”

Advertised Vs Actual Product2%

“Somewhat deceptive advertising”

Quality-Overall2%

“There needs to be better quality control”

Functionality-Overall2%

“Didn't work for me”

Side Effects2%

“Experienced side effects”

Top return reasons

Taste-Overall27%
Leak-Proof11%
Flavor9%
Nutritional Content8%
Ingredients-Overall4%
Smell4%
Advertised Vs Actual Product3%
Stale/Rotten/Spoiled3%
Value For Money3%
Sour3%