poo
Worth a lookShows a $11.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$11.2M$11.2M/yr · 6.0M searches
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.10avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.64–$36.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad22,027.12avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
87
Top-5 brand share
99%
Open market
0%
- Poo-Pourri83%
- POOPH7%
- Clean-n-Fresh5%
- Muse Apothecary3%
- STREALE1%
- Treasue Isle1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Poo-Pourri Before-You-Go Toilet Spray Beach Bum 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size Coconut Orchid Scent
Poo-Pourri$9.364.7★6,626 rev
Poo-Pourri Before-You-Go Toilet Spray Original Citrus 4 Fl Oz Up to 200 Uses Bathroom Odor Deodorizer Plant-Based with Essential Oils for Home or Work Lemon Bergamot and Lemongrass Scent
Poo-Pourri$13.694.7★98,986 rev
Poo~Pourri Lavender Vanilla Lavender + Vanilla + Citrus Before-You-Go Toilet Spray 2 Oz
Poo-Pourri$9.224.8★44,686 rev
Poo-Pourri Before-You-Go Toilet Spray Original Citrus 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size Lemon Bergamot
Poo-Pourri$9.534.7★98,986 rev
Poo-Pourri Before-You-Go Pocket Toilet Spray Travel Essentials 1 Fl Oz Spring Variety 3 Pack Each Up to 50 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size 3 Scents
Poo-Pourri$14.224.7★3,920 rev
Newest
by launch date
Pooph Pet Odor Eliminator 32oz - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty
POOPH$22.093,808 rev
Pooph Pet Odor Eliminator 16oz Spray - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty
POOPH$12.923,808 rev
Poo-Pourri Before-You-Go Pocket Toilet Spray Travel Essentials Original Citrus 1 Fl Oz 2 Pack Up to 50 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size
Poo-Pourri$9.683,920 rev
Travel Size Toilet Spray 6-Pack Travel Essentials Toiletries Pocket Size Pre-Poo Spray Bathroom Odor Deodorizer Up to 360 Uses 6 Refreshing Scents
STREALE$15.53148 rev
Poo-Pourri Before-You-Go Toilet Spray Pink Citron 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size
Poo-Pourri$10.25323 rev
Trending
90-day click momentum
Poo-Pourri Before-You-Go Pocket Toilet Spray Travel Essentials Pink Citron 1 Fl Oz Up to 50 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size
Poo-Pourri$6.974.5★
Travel Size Toilet Spray 6-Pack Travel Essentials Toiletries Pocket Size Pre-Poo Spray Bathroom Odor Deodorizer Up to 360 Uses 6 Refreshing Scents
STREALE$15.534.3★
POOPH Plus Maximum Strength Pet Odor Eliminator Spray 32 oz for Dogs & Cats Heavy Duty Urine Poop & Pee Odor Remover for Carpet Furniture Litter Box & Hard Floors Unscented
POOPH$25.174.5★
Poo-Pourri Before-You-Go Toilet Spray Pink Citron 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size
Poo-Pourri$10.254.5★
Poo-Pourri Before-You-Go Pocket Toilet Spray Travel Essentials Original Citrus 1 Fl Oz 2 Pack Up to 50 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size
Poo-Pourri$9.684.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Great product from great seller”
“As advertised”
“Fits well”
“Does the job very well”
“Definitely worth the price”
“Portable”
“Great spray”
“Nice and handy”
“Very strong”
What buyers complain about
“Awful Odor”
“Sprayer Leaks”
“it barely works”
“DOES NOT SPRAY”
“I thought it was expensive”
“Pump broke after three uses”
“False Advertising”
“Even though the containers are small”
“Lower in quality not like it used to be”
“Item seems used”