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pomada de arnica

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A small market ($98K/yr) — this niche doesn't clear our bar today.

Market size 24Growth 24Conversion 66Competition 39Returns 99Price range 74Avg price 62Brand share 47Review moat 24Quality gap 52

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Price range

Good$5.49–$41.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.46

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$98K

$98K/yr · 123K searches

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Review moat

Bad5,154.16

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

596

Top-5 brand share

77%

Open market

18%

  • De La Cruz33%
  • Boiron15%
  • Dr. Robaina12%
  • Arnica de la abuela9%
  • Sanar Naturals7%
  • VOZRO5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$29K40%$39K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Oct, Nov · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Really great cream”

Efficiency14%

“it works quickly”

Joint Pain11%

“Great for joint pain”

Inflammation7%

“Natural pain and inflammation remedy”

Muscle Pain Relief5%

“helps with muscle pain”

Smell4%

“clean scent”

Value For Money4%

“Reasonably priced”

Ease Of Use3%

“Easy to use”

Absorbency3%

“Gel absorbs well and works”

Moist/Dry3%

“Emollient and hydrating”

What buyers complain about

Functionality-Overall21%

“Ineffective”

Pain Relief-Overall19%

“No pain relief”

Allergies7%

“it caused a severe allergic reaction”

Smell7%

“Smells terrible”

Value For Money6%

“much more expensive”

Ingredients-Overall5%

“Hopefully the ingredients haven't changed”

Joint Pain3%

“still have no relief from joint pain in my feet”

Inflammation3%

“Absolutely no change in swelling and pain whatsoever”

Color2%

“I was horrified at how dark purple/black the bruising was”

Advertised Vs Actual Product2%

“It doesn't do what is advertised”

Top return reasons

Functionality-Overall30%
Advertised Vs Actual Product12%
Joint Pain9%
Value For Money7%
Size-Overall6%
Leak-Proof6%
Product Condition3%
Ingredients-Overall3%
Texture/Consistency-Overall3%
Smell3%