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po sum on medicated oil

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Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 45Growth 37Conversion 78Competition 22Returns 99Price range 84Avg price 94Brand share 20Review moat 50Quality gap 24

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Avg price

Great$22.69

avg listing price — sweet spot $15–$100

Price range

Great$7.35–$61.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,506.46

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$240K

$240K/yr · 138K searches

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

42

Top-5 brand share

92%

Open market

5%

  • HerbsDepo39%
  • Po Sum On32%
  • Tiger Balm12%
  • Prince Of Peace5%
  • Wood Lock4%
  • Kwan Loong3%
  • Open — no brand owns it (2 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$24K20%$48K30%$72K40%$96K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
5K4KPrime Day '24Spike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 4.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good product, as expected”

Efficiency11%

“Effective”

Smell10%

“has a light smell”

Joint Pain9%

“Was recommended by a very reliable orthopedist in North Carolina for the arthritic pain in the joint of my right thumb”

Muscle Pain Relief9%

“Muscle relief”

Value For Money5%

“Very affordable”

Massage Quality4%

“My massage therapist recommended it”

Sinus Relief4%

“Great for sinuses, headaches, etc”

Lubrication2%

“Very good oil”

Ear Hygiene2%

“Works well to clear your ears after scubadiving”

What buyers complain about

Smell22%

“extremely strong smelling”

Pain Relief-Overall11%

“it doesnt really relief too much of the pain”

Leak-Proof6%

“It came in leaked”

Muscle Pain Relief6%

“No heat, not effective, did not thing for my muscle pain”

Functionality-Overall4%

“Didnt work for me”

Value For Money4%

“Over priced”

Strength4%

“It doesnt feel as strong or effective as it used to”

Product Condition2%

“Returned Customer. Great used before”

Sensitivity-Overall2%

“I have peripheral neuropathy”

Dosage2%

“Just enough so not taking Aleve so much”

Top return reasons

Functionality-Overall25%
Smell21%
Advertised Vs Actual Product10%
Size-Overall9%
Joint Pain7%
Value For Money6%
Ease Of Use5%
Oily/Greasy3%
Leak-Proof3%
Ingredients-Overall2%