plantar fasciitis ice pack
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.71avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Great$10.03–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 6% kills the launch gate
Review moat
Okay2,524.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay$170K$170K/yr · 122K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
10
Top-5 brand share
92%
Open market
5%
- Comfpack34%
- REVIX30%
- Comfytemp18%
- TheraICE6%
- Hilph4%
- SEIWEHIDO3%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Comfpack Heel Ice Pack Wrap for Plantar Fasciitis Relief Ankle Ice Pack Wrap for Swelling FSA Eligible Ice Pack for Injures Reusable Gel Cold Pack for Achilles Tendonitis Ankle Sprain Heel Pain
Comfpack$21.774.6★3,402 rev
REVIX Ankle Ice Pack Wrap for Plantar Fasciitis & Foot Pain Relief Reusable Gel Cold Compress Wrap for Feet Swelling Achilles Tendonitis and Sprained Ankles Recovery
REVIX$11.104.4★1,401 rev
Comfytemp Ankle Ice Pack Wrap for Plantar Fasciitis Swelling Foot Pain Relief FSA Eligible HSA Gel Packs for Injuries Reusable Hot Cold Compress for Achilles Tendonitis Sprained Ankles 2 Packs
Comfytemp$18.674.4★3,602 rev
TheraICE Ankle Ice Pack Wrap for Swelling & Sprained Ankle Brace for Women Men Cold Therapy Foot Heel Spur Support Compression Socks Plantar Fasciitis & Achilles Tendonitis Sore Feet Pain Relief
TheraICE$28.454.5★3,685 rev
Hilph Foot Ankle Ice Pack Sleeve for Plantar Fasciitis Relief with Massage Ball FSA Eligible Cold Therapy Wrap with Double Gel for Achilles Tendonitis Heel Spur Swelling Sore Feet Pain Relief
Hilph$21.504.3★73 rev
Newest
by launch date
REVIX Heel Ice Pack Wrap for Achilles Tendonitis & Plantar Fasciitis with 45-Min Long Lasting Cold Therapy Lightweight Gel Ice Pack for Foot & Heel Swelling Reusable Ice Wrap 1 Pack
REVIX$17.8441 rev
ComfiTECH Plantar Fasciitis Relief Ankle Ice Pack Wraps for with 30-Min Extended Cooling Dual-Gel Foot Ice Packs for Heel & Sole Reusable Gel Cold Pack for Achilles Tendonitis Sprain Swelling
Comfitech$29.9239 rev
Hilph Foot Ankle Ice Pack Sleeve for Plantar Fasciitis Relief with Massage Ball FSA Eligible Cold Therapy Wrap with Double Gel for Achilles Tendonitis Heel Spur Swelling Sore Feet Pain Relief
Hilph$21.5073 rev
REVIX Heel Ice Pack Wrap Reusable Hot & Cold Ice Pack with Full Heel Gel Coverage Adjustable Ice Wrap for Plantar Fasciitis Achilles Tendonitis and Foot Discomfort (Not for Ankle)
REVIX$17.2266 rev
Ankle Ice Pack Wrap for Heel Swelling Pain Relief Reusable Gel Hot Cold Compress for Achilles Tendonitis Plantar Fasciitis Post-Surgery Sports Injury(1pcs Blue)
SEIWEHIDO$10.0399 rev
Trending
90-day click momentumREVIX Heel Ice Pack Wrap for Achilles Tendonitis & Plantar Fasciitis with 45-Min Long Lasting Cold Therapy Lightweight Gel Ice Pack for Foot & Heel Swelling Reusable Ice Wrap 1 Pack
REVIX$17.844.6★
ComfiTECH Plantar Fasciitis Relief Ankle Ice Pack Wraps for with 30-Min Extended Cooling Dual-Gel Foot Ice Packs for Heel & Sole Reusable Gel Cold Pack for Achilles Tendonitis Sprain Swelling
Comfitech$29.924.5★
Hilph Foot Ankle Ice Pack Sleeve for Plantar Fasciitis Relief with Massage Ball FSA Eligible Cold Therapy Wrap with Double Gel for Achilles Tendonitis Heel Spur Swelling Sore Feet Pain Relief
Hilph$21.504.3★
Ankle Ice Pack Wrap for Heel Swelling Pain Relief Reusable Gel Hot Cold Compress for Achilles Tendonitis Plantar Fasciitis Post-Surgery Sports Injury(1pcs Blue)
SEIWEHIDO$10.034.4★
Comfpack Plantar Fasciitis Relief Ice Pack with Full Heel & Sole Gel Coverage Gel Ice Pack for Heel Pain Relief Adjustable Heel Foot Ice Pack Wrap for Heel Spurs Sore Foot Achilles Tendonitis
Comfpack$15.534.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to wear”
“Really fits like a glove”
“This product is very well made”
“It is comfortable”
“Effective and fits well”
“As described”
“perfect amount of cold”
“Works great for carpal tunnel relief on my hand/wrist”
“Excellent value”
“Stays cold and easy to use”
What buyers complain about
“Fit was not great”
“Pack doesn't hold the cold very long”
“I have painful ankles”
“Difficult for me to wrap”
“does not work as described”
“the strap is not good”
“Gets really cold”
“Heat- uneven heating”
“Only lasted a month”
“Gel leaks”