plant protein shakes
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$25.35avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$7.89–$37.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good$579K$579K/yr · 385K searches
Review moat
Okay1,803.85avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
586
Top-5 brand share
99%
Open market
0%
- Premier Protein40%
- Evolve32%
- Ripple15%
- OWYN Only What You Need8%
- Orgain4%
- Kate Farms1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Evolve Plant Based Protein Shake Double Chocolate 20g Vegan Protein Dairy Free No Artificial Sweeteners Non-GMO 10g Fiber 11 Fl Oz (Pack of 12) - (Formula May Vary)
Evolve$29.744.4★8,112 rev
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)
Premier Protein$26.914.5★896 rev
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)
Premier Protein$27.664.4★658 rev
Evolve Plant Based Protein Shake Vanilla Bean 20g Vegan Protein Dairy Free No Artificial Sweeteners Non-GMO 10g Fiber 11 Fl Oz (Pack of 12) (Formula May Vary)
Evolve$28.044.2★2,875 rev
Ripple Vegan Protein Shake | Chocolate | 20g Nutritious Plant Based Pea Protein | Shelf Stable | No GMOs Soy Nut Gluten Lactose | 12 Oz 12 Pack
Ripple$34.144.5★2,748 rev
Newest
by launch date
KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)
Kate Farms$18.8165 rev
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee with Caffeine for Energy 20g Protein 5g Sugar 11 fl oz 4 Pack
Premier Protein$8.9761 rev
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack
Premier Protein$8.9571 rev
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar 11 fl oz 4 Pack
Premier Protein$8.9762 rev
Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle
Orgain$31.7396 rev
Trending
90-day click momentumOrgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle
Orgain$31.734.6★
KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)
Kate Farms$18.813.7★
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee with Caffeine for Energy 20g Protein 5g Sugar 11 fl oz 4 Pack
Premier Protein$8.974.0★
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack
Premier Protein$8.954.5★
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar 11 fl oz 4 Pack
Premier Protein$8.974.6★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +6.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These shakes are DELICIOUS”
“Good nutrition”
“Rich flavor”
“Excellent Product”
“Best vegan protein”
“Worth every penny”
“the fact it is sugar free”
“Great consistency”
“And has a nice amount of caffeine”
“The ingredients seem clean”
What buyers complain about
“Chemical taste”
“Too expensive”
“Flavor is NOT good”
“Disappointing Nutrition”
“Sickly sweet”
“Artificial sweetener taste”
“It's not super creamy or thick”
“Quality has gone down”
“bitter”
“Allergic reaction I guess”