pink sleep mask
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.95–$26.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$124K$124K/yr · 153K searches
Review moat
Bad10,262.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
25 flat
Sellers
35
Top-5 brand share
56%
Open market
40%
- LMGERBUD19%
- MOEASEii14%
- grace & stella12%
- BLSSNZ7%
- WY LIGHTING LEVEL4%
- Patchology4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sleep Eye Mask for Sleeping Soft and Comfortable Fabric Eye Shade Cover for Travel Nap Night
LMGERBUD$5.774.4★374 rev
MOEASEii Sleep Mask - Total Blackout 3D Sleeping Mask Super Lightweight & Silky Soft Eye Mask for Sleeping Fully Adjustable Fit for Home Office Traveling Meditation Yoga Pink Mothers Day Gifts
MOEASEii$8.234.7★1,717 rev
grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches - Small Birthday Gifts - Vegan Cruelty-Free (Pink 6 Pairs)
grace & stella$9.664.4★47,820 rev
Silk Sleep Mask for Women - Soft Breathable Organic Natural Mulberry Silk Fabric Blackout Eye Mask for Sleeping with Adjustable Straps No Pressure Eye Mask for Travel Essentials Gifts (Pink)
BLSSNZ$10.094.6★1,485 rev
Patchology Serve Chilled Ros Hydrating Under Eye Patches Hyaluronic Acid & Antioxidant-Infused Eye Masks to Reduce Dark Circles Puffiness & Fine Lines - Ideal Skincare Essentials (5 Pairs)
Patchology$9.564.6★2,463 rev
Newest
by launch date
6PACK Silk Sleep Mask Satin Eye Masks Blackout Silky Eyeshade Cover Soft Blindfold Eyeshades for Women Sleeping Travel Gift
WJing Yi Jia$9.5160 rev
Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Blush
Kitsch$21.79263 rev
KFHENSOMR Silk Sleep Eye Mask 4 Pack Mulberry Silk Sleep Mask Eye Cover Blindfold with Elastic Strap Cute Satin Soft Eyeshade Masks for Women Night Sleeping Travel Nap (Pink)
KFHENSOMR$6.8418 rev
Fygrip 3D Eye Mask Sleep Mask for Men & Women 100% Pressure-Free & Light Block-Out Eye Mask for Sleep with Easy Adjustable Strap Night Eye Cover for Travel Pink
FYGRIP$7.427,100 rev
30 Pairs Eye Masks & Lip Masks Under Eye Patches for Puffy Eyes Moisturizing Lip Mask Pink Pads Reducing Fine Lines Bridal Shower Gifts Graduation Gifts Wedding Bridesmaid Gifts Bulk Gifts
firstfly$8.96367 rev
Trending
90-day click momentum6PACK Silk Sleep Mask Satin Eye Masks Blackout Silky Eyeshade Cover Soft Blindfold Eyeshades for Women Sleeping Travel Gift
WJing Yi Jia$9.514.5★
Weighted Blackout Sleep Mask for Women 3D Contoured Zero Eye Pressure Lash-Friendly Deep Eye Cups Adjustable Slide Buckle Strap Night Shift Nurse Essentials for Day Sleep & College Dorm Naps(Pink)
FACEMOON$9.904.6★
2 Pcs Plush Eye Mask Soft Sleeping Blindfold Eye Cover Comfortable Furry Faux Fur Sleeping Mask Satin Nap Night Eyeshade Cover for Women Men Gift (Pink)
WY LIGHTING LEVEL$5.324.7★
Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Blush
Kitsch$21.794.3★
grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches - Small Birthday Gifts - Vegan Cruelty-Free (Pink 6 Pairs)
grace & stella$9.664.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable on the face”
“Great soft material”
“Best Sleep Mask”
“The quality was nice for gifting”
“Well worth it”
“The masks are super hydrating”
“Great eye mask”
“It's a one size fits all”
“Cute gifts”
“Matched the colors”
What buyers complain about
“The size is too small”
“Not worth the price”
“Not comfortable to sleep in”
“Band is uncomfortable”
“Cheaply made”
“Not functional”
“slips off”
“They are not moisturizing”
“Irritated my skin”
“Too thick and bulky”