pill cups for swallowing pills
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$24.36avg listing price — sweet spot $15–$100
Price range
Great$10.10–$52.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great441.71avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 6% kills the launch gate
Market size
Okay$137K$137K/yr · 77K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
9
Top-5 brand share
97%
Open market
0%
- GMS Group Medical Supply, LLC39%
- PILL THING19%
- PILL GLIDE19%
- OralFlo16%
- TSKCKNA5%
- BaseSmall3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GMS Group Medical Supply LLC Pill Taker Cup - Makes Swallowing Medium to Large Tablets & Pills Easy - Simply Drink Medicines Along with Water - Small Sized Cup Ideal for Kids Adults & Seniors
GMS Group Medical Supply, LLC$10.103.7★1,020 rev
Pill Glide Spray - Strawberry Flavor 1oz
PILL GLIDE$13.164.1★752 rev
EZ Pill Swallowing Straw Stainless Steel Pill Swallowing Aid for Adults & Kids Reusable Dishwasher-Safe with Silicone Tip & Mesh Holder Makes Swallowing Pills Tablets Easier (Pack of 1)
PILL THING$18.983.0★21 rev
Oralflo Pill Swallowing Cup
OralFlo$14.833.6★903 rev
Pill Glide Spray - Strawberry Flavor 1 Floz (Pack of 2)
TSKCKNA$25.884.5★297 rev
Newest
by launch dateEZ Pill Swallowing Straw Stainless Steel Pill Swallowing Aid for Adults & Kids Reusable Dishwasher-Safe with Silicone Tip & Mesh Holder Makes Swallowing Pills Tablets Easier (Pack of 1)
PILL THING$18.9821 rev
Gloup Pill Swallowing Gel Aid PatCom Medical Medication Aid Safe for Severe Dysphagia | IDDSI Level 3 | Easy Pump Dispensing (Zero - Raspberry Pack of 1)
PILL THING$52.3726 rev
BaseSmall - Dysphagia Cup for Adults - Slow Flow Cup for Dysphagia for Adults with 5cc 10cc Sip Control Dysphagia Regulating Drinking Cup for Swallowing Difficulties Spill-Proof for Elderly
BaseSmall$35.1973 rev
Pill Glide Spray - Strawberry Flavor 1 Floz (Pack of 2)
TSKCKNA$25.88297 rev
GMS Group Medical Supply LLC Pill Taker Cup - Makes Swallowing Medium to Large Tablets & Pills Easy - Simply Drink Medicines Along with Water - Small Sized Cup Ideal for Kids Adults & Seniors
GMS Group Medical Supply, LLC$10.101,020 rev
Trending
90-day click momentumBaseSmall - Dysphagia Cup for Adults - Slow Flow Cup for Dysphagia for Adults with 5cc 10cc Sip Control Dysphagia Regulating Drinking Cup for Swallowing Difficulties Spill-Proof for Elderly
BaseSmall$35.193.8★
EZ Pill Swallowing Straw Stainless Steel Pill Swallowing Aid for Adults & Kids Reusable Dishwasher-Safe with Silicone Tip & Mesh Holder Makes Swallowing Pills Tablets Easier (Pack of 1)
PILL THING$18.983.0★
Pill Glide Spray - Strawberry Flavor 1 Floz (Pack of 2)
TSKCKNA$25.884.5★
Pill Glide Spray - Strawberry Flavor 1oz
PILL GLIDE$13.164.1★
GMS Group Medical Supply LLC Pill Taker Cup - Makes Swallowing Medium to Large Tablets & Pills Easy - Simply Drink Medicines Along with Water - Small Sized Cup Ideal for Kids Adults & Seniors
GMS Group Medical Supply, LLC$10.103.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Really easy”
“it's actually helping me be more comfortable swallowing pills without it”
“Worked well for me”
“works as advertised”
“Great product”
“eliminated the stress around taking medicine”
“This is a must have if your taking meds that are large”
“It's a good value for us”
“the pill does not get stuck”
“Excellent for swallowing pills”
What buyers complain about
“Didn't work for me”
“Not worth it”
“Leaks”
“This thing is HUGE”
“was having difficulty lifting her drinking glass”
“Did not work as intended for child”
“Great concept just can't get it to work no matter how dry we get the cup”
“Seller sent me a used product”
“Cheap plastic”
“Without it, I get pills stuck down in my esophagus and I develop terrible heartburn”