pill crusher
Worth a lookShows a $1.5M/yr market, but a deep review moat (12,695 avg reviews) keeps it on the watch list.
Market size
Great$1.5M$1.5M/yr · 1.6M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.72–$24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.96avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Review moat
Bad12,695.25avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
29
Top-5 brand share
86%
Open market
10%
- EZY DOSE60%
- DUBSTAR9%
- DEPAD8%
- COOL KNIGHT4%
- Pill Mill4%
- Cotatoc4%
- Open — no brand owns it (4 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EZY DOSE Crush Pill Vitamins Tablets Crusher and Grinder with Storage Compartment Kids Pets Elderly Effortlessly Crushes Medications into Fine Powder Easy-to-Use Design Blue BPA Free
EZY DOSE$5.724.5★33,783 rev
DUBSTAR 3-in-1 Pill Crusher Pill Grinder Pill Crusher Fine Powder with Brush Pill Crushers for Elderly with Pill Cutter and Storage Pill Cutter Splitter for Small or Large Pills (Purple)
DUBSTAR$9.904.4★730 rev
DEPAD 3-in-1 Pill Crusher and Pill Cutter Pills Crusher Fine Powder with Stainless Steel Grinding Head Pil Grinder with Storage for Tablets Cutter Splitter for Small and Tiny Pills
DEPAD$10.094.3★658 rev
EZY DOSE Crush Pill Vitamins Tablets Crusher and Grinder with Storage Compartment Kids Pets Elderly Effortlessly Crushes Medications into Fine Powder Easy-to-Use Color May Vary BPA Free
EZY DOSE$5.804.5★33,783 rev
EZY DOSE 3 Compartment Pill Crusher Cutter and Grinder Daily Usage Safely Cut Pills Vitamins Tablets Accurate and Easy Cutting Stainless Steel Blade Removable Drinking Cup Blue BPA Free
EZY DOSE$6.854.4★11,174 rev
Newest
by launch date
GAONLY Ceramic Core Small Pill Crusher Fine Powder Manual Pill Grinder for Elderly & Pets Free Twist-to-Grinder for Arthritic Hands Crushes Meds/Vitamins to Fine Powder (Blue)
GAONLY$16.6059 rev
Pill Crusher Fine Powder - Cotatoc 3-in-1 Pill Crusher with Stainless Steel Grinding Pestle Portable Pill Cutter and Crusher for Elderly and Pets (Pink)
Cotatoc$9.62491 rev
DUBSTAR 3-in-1 Pill Crusher Pill Grinder Pill Crusher Fine Powder with Brush Pill Crushers for Elderly with Pill Cutter and Storage Pill Cutter Splitter for Small or Large Pills (Purple)
DUBSTAR$9.90730 rev
Renmingfed 3-in-1 Pill Crusher Pills Grinder Pill Crushers Fine Powder with Stainless Steel Grinding Pestle Pills Grinders for Elderly and Pets with Tablet Cutter and Storage (Brush Included)
Renmingfed$9.83328 rev
DEPAD 3-in-1 Pill Crusher and Pill Cutter Pills Crusher Fine Powder with Stainless Steel Grinding Head Pil Grinder with Storage for Tablets Cutter Splitter for Small and Tiny Pills
DEPAD$10.09658 rev
Trending
90-day click momentumGAONLY Ceramic Core Small Pill Crusher Fine Powder Manual Pill Grinder for Elderly & Pets Free Twist-to-Grinder for Arthritic Hands Crushes Meds/Vitamins to Fine Powder (Blue)
GAONLY$16.604.3★
EZY DOSE Crush Pill Vitamins Tablets Crusher and Grinder with Storage Compartment Kids Pets Elderly Effortlessly Crushes Medications into Fine Powder Easy-to-Use Color May Vary BPA Free
EZY DOSE$5.804.5★
EZY DOSE Crush Pill Vitamins Tablets Crusher and Grinder Effortlessly Crushes Medications into Fine Powder Features Storage Compartment Durable Easy-to-Use Design Purple Small BPA Free
EZY DOSE$6.344.5★
EZY DOSE Crush Pill Vitamins Tablets Crusher and Grinder Effortlessly Crushes Medications into Fine Powder Features Storage Compartment Durable Easy-to-Use Design Green Small BPA Free
EZY DOSE$7.014.5★
Pill Crusher Fine Powder - Cotatoc 3-in-1 Pill Crusher with Stainless Steel Grinding Pestle Portable Pill Cutter and Crusher for Elderly and Pets (Pink)
Cotatoc$9.624.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Does the job”
“well made, lasts a long time. this product replaces one I've had for years”
“Easy and convenient for daily carrying of medication”
“Works as advertised”
“Well worth it”
“Strong and Effective”
“They are very durable”
“They fit”
“Easy to clean”
What buyers complain about
“broke quickly”
“Not effective”
“Can be a real problem if getting the exact dosage of your medicine is critical”
“Hard to turn”
“It is small”
“Horrible quality”
“Waste of money”
“Breaks easily”
“don't expect to store pills or you will lose them due to terrible cap design on the bottom”
“Not the cleanest”