picaridin wipes
Worth a lookShows demand growing +329.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+329.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.21avg listing price — sweet spot $15–$100
Price range
Good$6.40–$36.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$242K$242K/yr · 100K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,221.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
27
Top-5 brand share
98%
Open market
0%
- Natrapel85%
- AVON5%
- Sawyer3%
- SC Johnson2%
- Bye Bye Skeeter2%
- Repel2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)
Natrapel$24.184.4★2,915 rev
Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 3.4 fl oz (3 Pack)
Natrapel$26.734.4★2,915 rev
Natrapel Tick & Insect Repellent Wipes with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 12 Wipes (3 Pack)
Natrapel$29.604.6★706 rev
Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 1 oz (4 Pack)
Natrapel$23.184.4★2,915 rev
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30
AVON$34.564.7★556 rev
Newest
by launch date
Natrapel Kids Tick & Insect Repellent - Kids Bug Spray with Picaridin - DEET-Free Insect Repellent - 12 Hour Protection - Odorless - 6 oz (2 Pack)
Natrapel$24.9428 rev
Bye Bye Skeeter Insect Repellent Towellette Wipes DEET Free 20% Picaridin (10 Pack) Tell Your Bye Bye Skeeter Story
Bye Bye Skeeter$16.9549 rev
Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces
Repel$8.88404 rev
Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 1 oz (4 Pack)
Natrapel$23.182,915 rev
Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)
Natrapel$24.182,915 rev
Trending
90-day click momentumNatrapel Kids Tick & Insect Repellent - Kids Bug Spray with Picaridin - DEET-Free Insect Repellent - 12 Hour Protection - Odorless - 6 oz (2 Pack)
Natrapel$24.944.6★
Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 1 oz (4 Pack)
Natrapel$23.184.4★
Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 3.4 fl oz (3 Pack)
Natrapel$26.734.4★
Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)
Natrapel$24.184.4★
Bye Bye Skeeter Insect Repellent Towellette Wipes DEET Free 20% Picaridin (10 Pack) Tell Your Bye Bye Skeeter Story
Bye Bye Skeeter$16.954.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +329.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 25.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good insect repellent”
“was easy to apply”
“No chemical smell, works well”
“We have been using this product for about 3 years now and no complaints”
“Great portable option”
“This works better than a spray”
“Definitely worth it”
“Easy to wipe on”
“Strong -- and effective”
“Was very effective”
What buyers complain about
“have bites literally everywhere”
“Wasn't quite effective”
“which makes it near impossible to use effectively”
“Waste of money”
“So tiny for $10”
“Spray bottle leaks LOTS when spraying”
“Garbage”
“Bad product after opening it dries out the next week its a big waste of money”
“likely due to the perfume in the solution”
“Don't travel without this product”