phytoestrogen supplements for women
Skip itSoft demand (-16.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$27.08avg listing price — sweet spot $15–$100
Price range
Great$13.19–$55.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,077.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 66K searches
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
42
Top-5 brand share
79%
Open market
17%
- SOLARAY50%
- GNC13%
- doTERRA6%
- Metagenics6%
- Estroven4%
- Life Extension4%
- Open — no brand owns it (6 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOLARAY PhytoEstrogen Menopause Supplements - Wild Yam Black Cohosh and Dong Quai Estrogen Pills for Womens Health - Vegan Lab Verified 60-Day Guarantee (30 Servings 120 VegCaps)
SOLARAY$24.094.5★459 rev
GNC Womens Phytoestrogen Formula Supports Hormone and Mood Balance Plus Increased Energy Targeted Relief for Menopause Symptoms Daily Supplement 120 Softgels
GNC$38.244.5★171 rev
doTERRA Womens Phytoestrogen Essential Complex - 60 Capsules
doTERRA$55.914.7★200 rev
SOLARAY PhytoEstrogen Menopause Supplements 60 Servings 240 VegCaps
SOLARAY$42.754.5★226 rev
SOLARAY Once Daily Phytoestrogen - Phyto Estrogen Supplement for Women with Black Cohosh Dong Quai Wild Yam Soy Isoflavones - Womens Health Support - 60-Day Guarantee 30 Servings 30 VegCaps
SOLARAY$26.634.6★124 rev
Newest
by launch date
Life Extension Estrogen Balance Elite Menopause Support Supplement Hormone Balance hot Flashes Night Sweats Vaginal Dryness Gluten-Free Non-GMO Vegetarian 60 Tablets.
Life Extension$14.75348 rev
Joellyne Naturals Phytoestrogen Cream with Soy Isoflavones and Herbal Extracts 3.4 oz
JOELLYNE NATURALS$27.663,235 rev
Dr. Berg DIM Supplement Estrogen Balance - Original Estrogen Supplement for Women with Diindolylmethane & Black Pepper for Enhanced Absorption & Menopause Support* - 60 Capsules
Dr. Berg Nutritionals$20.82608 rev
GNC Womens Phytoestrogen Formula Supports Hormone and Mood Balance Plus Increased Energy Targeted Relief for Menopause Symptoms Daily Supplement 120 Softgels
GNC$38.24171 rev
Estroven Complete Multi-Symptom Menopause Supplement for Women 28 Ct. Clinically Proven Ingredient Provide Menopause Relief & Night Sweats & Hot Flash Relief* Drug-Free & Non-GMO
Estroven$18.4919,004 rev
Trending
90-day click momentumGNC Womens Phytoestrogen Formula Supports Hormone and Mood Balance Plus Increased Energy Targeted Relief for Menopause Symptoms Daily Supplement 120 Softgels
GNC$38.244.5★
Joellyne Naturals Phytoestrogen Cream with Soy Isoflavones and Herbal Extracts 3.4 oz
JOELLYNE NATURALS$27.664.4★
SOLARAY PhytoEstrogen Menopause Supplements 60 Servings 240 VegCaps
SOLARAY$42.754.5★
Sports Research Phytoceramides 350mg per softgel - Plant Derived Ceramides for Healthy Skin and Hydration - Non GMO with No Fillers or Synthetic Vitamins - 30 Liquid softgels
Sports Research$18.214.5★
Dr. Berg DIM Supplement Estrogen Balance - Original Estrogen Supplement for Women with Diindolylmethane & Black Pepper for Enhanced Absorption & Menopause Support* - 60 Capsules
Dr. Berg Nutritionals$20.824.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality”
“Improved Hormonal Acne”
“Reduces menopause symptoms”
“Ok. They were as effective as I was hoping”
“helps me sleep”
“I love these vitamins”
“Totally helped to clear my skin”
“Given me so much energy”
“concentration had improved drastically”
“Great Product and Price”
What buyers complain about
“Didn't work on me”
“Unwanted side effect”
“can't sleep”
“Possible reaction”
“Not worth it”
“I havent noticed much in the weight loss”
“The smell is so offensive”
“The dosage seems too high”
“Turns out I didnt need these as it made me very anxious and agitated”
“I started experiencing severe stomach pain”