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56

phosphorus supplements

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 49Growth 22Conversion 76Competition 41Returns 100Price range 86Avg price 95Brand share 52Review moat 70Quality gap 38

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible$26.11

avg listing price — sweet spot $15–$100

Price range

Great$7.04–$74.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good699.96

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$271K

$271K/yr · 141K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

38

Top-5 brand share

74%

Open market

21%

  • Boiron24%
  • Standard Process17%
  • Brookfield Pharmaceuticals13%
  • WellnessOne12%
  • BIOTICS RESEARCH7%
  • Urenus5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$14K10%$27K15%$41K20%$54K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall10%

“Overall, if youre looking for a decent quality supplement, I think this brand is the way to go”

Sleep Quality9%

“I CAN FINALLY SLEEP”

Vitamin7%

“I am very pleased with my new supplement”

Focus Enhancement6%

“Fine suplement, good for the brain, memory and focus, also used for healthy aging, reducing stress and lowering cortisol”

Value For Money5%

“Price is great too”

Calcium5%

“Considered a highly absorbable quality calcium”

Ease Of Use4%

“Easy to use”

Efficiency4%

“Works well”

Joint Pain4%

“I am not feeling stronger seems like my joints have not been hurting”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

Functionality-Overall11%

“Ineffective”

Dosage8%

“Dosage is too low”

Stress/Anxiety7%

“This gave me one of the worst panic attacks in my life”

Solubility5%

“because by the time it dissolved”

Value For Money4%

“It is quite pricey than what i think”

Taste-Overall3%

“Almost no taste”

Sleep Quality3%

“This supplement did NOTHING to help me sleep”

Calcium3%

“Turns out 15% of gallstones are calcium, phosphate, and bilirubinate”

Dispensing Mechanism3%

“Bad pill dispenser”

Bitter3%

“Just too salty bitter for my liking”

Top return reasons

Functionality-Overall40%
Joint Pain25%
Advertised Vs Actual Product15%
Quality-Overall15%
Temperature Retention5%