phenylephrine
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.17–$26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$272K$272K/yr · 447K searches
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,253avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
65
Top-5 brand share
94%
Open market
4%
- Sudafed35%
- HealthA2Z26%
- GenCare16%
- ValuMeds14%
- P Puregen Labs3%
- Amazon Basic Care3%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Nasal & Sinus Congestion Relief Due to Cold & Allergies (300 Count (Pack of 1))
HealthA2Z$12.634.6★5,896 rev
Sudafed PE Sinus Congestion Relief Tablets Maximum Strength Non-Drowsy 10 mg Phenylephrine HCI Decongestant for Sinus Pressure and Nasal Congestion Relief Due to Cold or Allergies 36 Count
Sudafed$12.274.6★11,494 rev
GenCare Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults Compare to Sudafed PE
GenCare$12.684.6★5,447 rev
ValuMeds Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults | Compare to Sudafed PE
ValuMeds$11.134.6★4,469 rev
ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets
ValuMeds$8.204.6★4,469 rev
Newest
by launch dateValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets
ValuMeds$8.204,469 rev
ValuMeds Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults | Compare to Sudafed PE
ValuMeds$11.134,469 rev
NUVICARE Max Strength PE Phenylephrine HCl 10mg Non Drowsy Nasal Decongestant - Allergy Sinus Congestion Relief Compare to Sudafed PE Decongestant Tablets - Sinus Decongestants for Adults (100 Count)
NUVICARE$9.551,280 rev
Puregen Labs Nasal Decongestant PE 100 Tablets | Phenylephrine HCl 10 mg Tablets | Maximum Strength | Non Drowsy Nasal & Sinus Congestion Relief Due to Cold or Allergies (1)
P Puregen Labs$8.921,592 rev
HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Maximum Strength | Nasal & Sinus Congestion Relief Due to Cold & Allergies (90 Count (Pack of 1))
HealthA2Z$8.865,896 rev
Trending
90-day click momentum
Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
Doctor Butler's$26.534.3★
Sudafed PE Sinus Pressure Relief Plus Pain Relief Tablets Maximum Strength Non-Drowsy Decongestant OTC Sinus Medicine with Acetaminophen and Phenylephrine HCl Nasal Decongestant 24 CT
Sudafed$9.194.7★
ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets
ValuMeds$8.204.6★
HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Maximum Strength | Nasal & Sinus Congestion Relief Due to Cold & Allergies (90 Count (Pack of 1))
HealthA2Z$8.864.6★
GenCare Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults Compare to Sudafed PE
GenCare$12.684.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.Peak months: Jan, Feb, Aug · busiest ÷ quietest = 4.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Best sinus medicine”
“It works fast”
“The price, the quality and the ease in ordering the pills”
“As Described”
“Best for allergies”
“Relief the flu”
“it comes in handy”
“Helps alot with congestion”
“which works really well as a decongestant”
What buyers complain about
“Not Effective”
“sinus headache brings”
“is way more expensive”
“Allergies”
“Read the ingredients, it is not the same at all”
“No relief”
“it is not the same at all”
“Even though I was using this twice a day”
“Size is small”
“Once cause by gym sqauts and another unknow”