pf candle co
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.93avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$11.93–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good797.4avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$81K$81K/yr · 88K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
14
Top-5 brand share
100%
Open market
0%
- P.F. Candle Co.93%
- Lorenzen Candle Co2%
- MOULENGGU2%
- Salt & Stone1%
- Feibao1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
P.F. Candle Co. Teakwood & Tobacco Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.
P.F. Candle Co.$38.044.5★117 rev
P.F. Candle Co. Golden Coast Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.
P.F. Candle Co.$26.484.2★165 rev
P.F. Candle Co. Amber & Moss Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.
P.F. Candle Co.$25.504.3★350 rev
P.F. Candle Co. Teakwood & Tobacco Classic Scented Rattan Reed Diffuser (3.5 fl oz) Amber Glass Jar Fine Fragrance Oil Low Maintenance Scent Throw Made in The U.S.A.
P.F. Candle Co.$32.414.4★1,365 rev
P.F. Candle Co. Teakwood & Tobacco Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.
P.F. Candle Co.$24.944.4★553 rev
Newest
by launch date
P.F. Candle Co. Amber & Moss Scented Air Freshener (Pack of 2) Designed For Small Spaces and Closets Made in the U.S.A.
P.F. Candle Co.$11.9333 rev
P.F. Candle Co. Smoked Cherry Luxury Double-Wick 100% Soy Candle (13 oz) 60 Hour Burn Time Cotton Wick Premium Fragrance Oil Made in The U.S.A.
P.F. Candle Co.$39.074 rev
P.F. Candle Co. Teakwood & Tobacco Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.
P.F. Candle Co.$38.04117 rev
P.F. Candle Co. Amber & Moss Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.
P.F. Candle Co.$39.59117 rev
Scented Candles for Home 8 Pack Soy Wax Candle Set Scented Candles Gift Set Aromatherapy Candles Amber Jar Vintage Apothecary Style 8 Scents Gift Set
Feibao$28.563,918 rev
Trending
90-day click momentumP.F. Candle Co. Teakwood & Tobacco Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.
P.F. Candle Co.$24.944.4★
P.F. Candle Co. Amber & Moss Scented Air Freshener (Pack of 2) Designed For Small Spaces and Closets Made in the U.S.A.
P.F. Candle Co.$11.933.7★
P.F. Candle Co. Smoked Cherry Luxury Double-Wick 100% Soy Candle (13 oz) 60 Hour Burn Time Cotton Wick Premium Fragrance Oil Made in The U.S.A.
P.F. Candle Co.$39.074.3★
P.F. Candle Co. Ojai Lavender Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.
P.F. Candle Co.$25.393.9★
Scented Candles for Home 8 Pack Soy Wax Candle Set Scented Candles Gift Set Aromatherapy Candles Amber Jar Vintage Apothecary Style 8 Scents Gift Set
Feibao$28.564.5★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -2.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Candles are of good quality”
“great candle”
“Long lasting and a pretty bottle to boot”
“Convenient for gifts”
“Better than expected”
“I would say that Ive absolutely gotten my values worth within this purchase”
“Candle warmer”
“A quality, American-made product”
“they've been a great fit for my space”
What buyers complain about
“The candle produced no scent”
“Tiny + Quick Burning”
“it's not worth the money”
“Trash”
“doesn't last long”
“makes my walls black”
“Kinda weak”
“Candle created an awful black smoke that painted whole room”
“Burns to fast”
“Glass discolored”