permetrina en crema para la sarna humana
Launch itA $2.4M/yr market growing +9.7% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 704K searches
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Price range
Great$9.15–$58.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,569.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
32
Top-5 brand share
100%
Open market
0%
- Sarna52%
- CeraVe38%
- SARNA BASEBALL10%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sarna Sensitive Steroid-Free Anti-Itch Lotion for Dry Irritated Skin Fragrance free - 7.5 Fl Oz
Sarna$10.184.5★7,899 rev
CeraVe Moisturizing Cream for Itch Relief Anti Itch Cream with Pramoxine Hydrochloride Relieves Itchy with Minor Skin Irritations Sunburn Relief Bug Bites Fragrance Free 16 Ounces
CeraVe$23.894.7★11,717 rev
Sarna Calm and Cool Anti-Itch Lotion Soothe and Relieve Pain and Itch from Insect Bites Sunburn Poison Ivy Contains 1% Pramoxine Hydrochloride 0.5% Menthol Vegan Steroid-Free 7.5oz
Sarna$9.994.6★2,933 rev
Sarna Sensitive Anti-Itch Lotion Steroid-Free Fragrance-Free Vegan Hypoallergenic National Eczema Association Accepted 1% Pramoxine Hydrochloride 12 oz
Sarna$13.314.5★7,899 rev
CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces
CeraVe$23.714.8★1,137 rev
Newest
by launch date
Sarna Eczema Relief Skin Protectant Lotion with 2% Colloidal Oatmeal Temporarily Protects and Helps Relieve Minor Skin Irritation and Itching Due to Eczema and Rashes Steroid-Free 7.5oz
Sarna$13.02202 rev
Sarna Calm and Cool Steroid-Free Anti-Itch Lotion- 12 oz
Sarna$15.412,933 rev
Sarna Calm and Cool Anti-Itch Lotion Soothe and Relieve Pain and Itch from Insect Bites Sunburn Poison Ivy Contains 1% Pramoxine Hydrochloride 0.5% Menthol Vegan Steroid-Free 7.5oz
Sarna$9.992,933 rev
Sarna Sensitive Anti-Itch Lotion Steroid-Free Fragrance-Free Vegan Hypoallergenic National Eczema Association Accepted 1% Pramoxine Hydrochloride 12 oz
Sarna$13.317,899 rev
CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces
CeraVe$23.711,137 rev
Trending
90-day click momentum
SARNA BASEBALL Glove Conditioner Liquid 8 Oz Break in Faster Keep Leather Maintained Water-Based Non-Darkening No Sticky Residue Glove Conditioner for Mitts & Softball Gear Made in USA
SARNA BASEBALL$16.324.7★
SARNA BASEBALL Glove Conditioner Cream 4 Oz Break in Faster Keep Leather Maintained Water-Based Non-Darkening No Sticky Residue Glove Conditioner for Mitts & Softball Gear Made in USA
SARNA BASEBALL$16.434.8★
SARNA BASEBALL Glove Oil 8 Oz Break in Faster & Soften Leather Without Grease Lanolin-Based Formula Helps Prevent Deterioration Leather Oil for Gloves & Mitts Made in USA
SARNA BASEBALL$16.794.6★
Sarna Sensitive Steroid-Free Anti-Itch Lotion for Dry Irritated Skin Fragrance free - 7.5 Fl Oz
Sarna$10.184.5★
CeraVe Moisturizing Cream for Dry Skin Relief 12 Ounce Fragrance Free Cream with Pramoxine for Itch Relief
CeraVe$21.114.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No irritation”
“Excellent Product”
“Good moisturizing cream”
“Effective”
“Exactly what I wanted”
“Not to expensive”
“Smooth on skin”
“Absorbs well”
“It seems to do a good job of fighting winter dry skin”
“fragrance free”
What buyers complain about
“My skin gets irritated”
“The pump does not work”
“Defective pump”
“Waste of Money”
“It looked like it had been used”
“It is not this thick cream-like stuff that are in some brands”
“Great Product - Horrible Dispenser”
“very dry”
“Smells weird”
“It is very hard to use”