permethrin spray for clothes
Launch itA $2.0M/yr market growing +435.9% this quarter with returns at 1.1% — clears our launch bar.
Growth
Incredible+435.9%90-day search growth — must beat 0% to launch
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.0M$2.0M/yr · 719K searches
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$16.74avg listing price — sweet spot $15–$100
Price range
Good$4.97–$30.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,792.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
37
Top-5 brand share
95%
Open market
3%
- Sawyer60%
- InsectGuard17%
- Ben's7%
- Insect Shield5%
- Sawyer Products5%
- Repel3%
- Open — no brand owns it (1 brand, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce
Sawyer$17.594.6★42,088 rev
InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair
InsectGuard$17.534.0★315 rev
Sawyer Products SP6572 Twin Pack Premium Permethrin Clothing Insect Repellent Trigger Spray 24 oz Yellow
Sawyer$30.594.6★42,088 rev
Bens Clothing & Gear Insect Repellent - Long-Lasting Insect Protection Spray for Clothes & Gear - Contains Permethrin & Lasts Up to 6 Weeks - 24 fl oz
Ben's$20.314.5★628 rev
Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol
Insect Shield$11.314.5★1,119 rev
Newest
by launch date
Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce
Summit$13.67326 rev
Sawyer Products SP624 Permethrin Permethrin for Dogs Insect Repellent Treatment
Sawyer$17.85861 rev
Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol
Insect Shield$11.311,119 rev
Sawyer Products SP6022 Premium Permethrin Insect Repellent for Clothing Gear & Tents Aerosol Spray 9-Fluid Ounce Twin Pack- Packaging May Vary
Sawyer$19.375,810 rev
Bens Clothing & Gear Insect Repellent - Long-Lasting Insect Protection Spray for Clothes & Gear - Contains Permethrin & Lasts Up to 6 Weeks - 24 fl oz
Ben's$20.31628 rev
Trending
90-day click momentumInsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair
InsectGuard$17.534.0★
Sawyer Products SP649 Premium Permethrin Clothing Insect Repellent Trigger Spray 12-Ounce
Sawyer Products$14.214.6★
Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce
Summit$13.674.0★
Sawyer Products SP6022 Premium Permethrin Insect Repellent for Clothing Gear & Tents Aerosol Spray 9-Fluid Ounce Twin Pack- Packaging May Vary
Sawyer$19.374.6★
Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce
Sawyer$17.594.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +435.9% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 8.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This insect repellent is absolutely amazing”
“Performance is outstanding highly recommend”
“The spray works pretty well”
“the smell is strong”
“Totally worth it”
“It does what it should”
“Easy to use”
“safer for Fido”
“Follow the instructions”
“I would recommend it for anyone that does any outdoor activity”
What buyers complain about
“Spray doesnt work”
“Leaked”
“I was really disappointed with this insect repellent spray”
“Not effective for us”
“doesn't last long”
“A little on the pricey side”
“not amount advertised”
“Ben's product is garbage”
“They get clogged quickly”
“Waste”