permethrin
Launch itA $2.0M/yr market growing +307.8% this quarter with returns at 1.0% — clears our launch bar.
Growth
Incredible+307.8%90-day search growth — must beat 0% to launch
Market size
Incredible$2.0M$2.0M/yr · 996K searches
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$22.21avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$4.97–$70.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,384.86avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
83
Top-5 brand share
74%
Open market
20%
- Sawyer35%
- Durvet14%
- Insect Shield11%
- InsectGuard8%
- Elanco6%
- Ben's5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce
Sawyer$17.594.6★42,088 rev
Durvet 2253554 Permethrin EC 10-Percent
Durvet$24.084.6★1,043 rev
InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair
InsectGuard$17.534.0★315 rev
Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol
Insect Shield$11.314.5★1,119 rev
Sawyer Products SP6572 Twin Pack Premium Permethrin Clothing Insect Repellent Trigger Spray 24 oz Yellow
Sawyer$30.594.6★42,088 rev
Newest
by launch date
Insect Shield Heavyweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large
Insect Shield$17.8255 rev
Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce
Summit$13.67326 rev
Insect Shield Midweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large
Insect Shield$16.0877 rev
Sawyer Products SP624 Permethrin Permethrin for Dogs Insect Repellent Treatment
Sawyer$17.85861 rev
Insect Shield Lightweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Khaki Large
Insect Shield$13.66649 rev
Trending
90-day click momentumInsect Shield Midweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large
Insect Shield$16.084.6★
InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair
InsectGuard$17.534.0★
Insect Shield Heavyweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large
Insect Shield$17.824.7★
Insect Shield Lightweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Khaki Large
Insect Shield$13.664.6★
Sawyer Products SP6022 Premium Permethrin Insect Repellent for Clothing Gear & Tents Aerosol Spray 9-Fluid Ounce Twin Pack- Packaging May Vary
Sawyer$19.374.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +307.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This insect repellent is absolutely amazing”
“Overall, this is a dependable and effective product that delivers exactly what it promises”
“The spray works pretty well”
“Good value”
“Easy to use”
“nice smell”
“Works as stated”
“A powerful product”
“Stay safe and wear gloves and a respirator”
“Follow the instructions”
What buyers complain about
“Spray doesnt work”
“leaked into shipping box”
“I was really disappointed with this insect repellent spray”
“It hardly works”
“Smells like Gasoline”
“It only pumped three or four times before it broke”
“The listing is very misleading”
“A little on the pricey side”
“Weak product”
“Small size”