period patches for cramps
Worth a lookShows low returns (0.4%), but soft demand (-13.4% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.99avg listing price — sweet spot $15–$100
Price range
Good$6.21–$25.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$370K$370K/yr · 352K searches
Review moat
Okay1,508.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
24
Top-5 brand share
78%
Open market
16%
- Midol25%
- ThermaCare19%
- Rael16%
- Pixie Cup12%
- CrampCareH7%
- FOMIN6%
- Open — no brand owns it (7 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Midol Heat Vibes Menstrual Pain Relief Heat Patches - 6 Count Pack for Period Cramps and Backache
Midol$12.514.4★1,801 rev
ThermaCare Menstrual Heating Pads for Cramps & Back Pain Relief - Adhesive Heat Wraps for Period Pain - Portable Drug-Free Heat Therapy for Daily Comfort & Discreet Wear - Up to 8 Hours - 6 Count
ThermaCare$19.714.5★4,522 rev
Rael Herbal Heating Patches - Period Cramps Ultra Thin Design On The Go Size (8 Count)
Rael$12.814.2★4,275 rev
Rael Herbal Heating Patches - Ultra Thin Design Large Size for Extra Coverage All Skin Types (8 Count)
Rael$15.304.2★4,275 rev
(5 Patches) CrampCareH PMS/Menstrual Cramps Relief Heat Patch with Wide Wings FDA Registered
CrampCareH$10.024.2★3,371 rev
Newest
by launch date
FOMIN PMS Relief Heat Patches (8 Pack) Air-Activated Self-Heating Cramp Relief Patch Drug-Free Period Pain Relief 8-Hour Portable Menstrual Heating Pad Discreet Wearable Patch for Women
FOMIN$9.9573 rev
Pixie Large Period Cramps Menstrual Pain Relief Heat Patches for Feminine Care - Lower Abdominal & Back Ache Therapy - Up to 8 Hours - 3 Count Discreet Disposable Heat Pads
Pixie Cup$9.6086 rev
Portable Menstrual Pain Relief Heat Patch Adhesive Heat Patches for Period Cramps and Backache Relief Disposable Air Activated Body Warmers - Up to 10 Hours
xinjue$6.2171 rev
Pixie Period Cramps Menstrual Pain Relief Heat Patches - Lower Abdominal & Back Soothing Therapy - Natural Alternative to Lidocaine ICY Hot - Up to 8 Hours - 6 Count Discreet Disposable Heat Pads
Pixie Cup$9.89909 rev
Kind Patches Period Patches - Period Relief Iron Patches with Menthol Camphor and Chamomile - Menstrual Relief with Lavender Essential Oil - 30 Count
Kind Patches$14.58124 rev
Trending
90-day click momentumFOMIN PMS Relief Heat Patches (8 Pack) Air-Activated Self-Heating Cramp Relief Patch Drug-Free Period Pain Relief 8-Hour Portable Menstrual Heating Pad Discreet Wearable Patch for Women
FOMIN$9.954.3★
Portable Menstrual Pain Relief Heat Patch Adhesive Heat Patches for Period Cramps and Backache Relief Disposable Air Activated Body Warmers - Up to 10 Hours
xinjue$6.214.5★
Pixie Large Period Cramps Menstrual Pain Relief Heat Patches for Feminine Care - Lower Abdominal & Back Ache Therapy - Up to 8 Hours - 3 Count Discreet Disposable Heat Pads
Pixie Cup$9.604.5★
Cora Heat Relief Patch (6 Patches)
Cora$13.824.5★
LILAS Period Cramps Pain Relief Patch 10 Pack | Instant Relief for Menstrual Cramp PMS Endometriosis & PCOS | 12-Hour Comfort | Natural & Vegan Topical Patches | Trusted Formula & Upgraded Design
LILAS$25.724.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It heated quickly”
“They seem well-made and work”
“effective”
“Good Price”
“It stays in place and fits perfectly”
“They are comfortable”
“Pretty easy to put on”
“Sticks very well”
“It's pretty durable”
“the soothing warmth was greatly appreciated”
What buyers complain about
“Barely warm”
“Didn't work”
“Doesnt stick well”
“Waste of money”
“Does not get warm”
“doesnt heat up at all”
“Because theyre bigger than hot hands”
“burnt my back”
“Blister”
“do not last”