period heating pad for cramps
Worth a lookShows a sweet-spot price point ($21.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.68avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Market size
Great$1.2M$1.2M/yr · 1.4M searches
Returns
Great2.0%return rate — above 6% kills the launch gate
Price range
Great$6.88–$39.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,874.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
32 rising
Sellers
91
Top-5 brand share
44%
Open market
50%
- shesangel12%
- Zolly11%
- vilicert8%
- Flyhorse6%
- Comfytemp6%
- iDOO6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Electric Heating Pad Portable Cordless Menstrual Heating Pad with 6 Heat Levels and 6 Massage Modes Fast Large Heating Belly Wrap Belt for Cramps Back Pain Relief Gifts for Women Girls Her
shesangel$24.104.3★2,799 rev
Menstrual Heating Pad for Period Cramps Portable Heating Pad for Period Cramps Relief with Heat & Massage Wearable Cordless Warmer for Pain Relief Rechargeable & Wireless for Women
Zolly$39.824.5★259 rev
Heating Pad for Period Cramps Upgraded Wrap Heating Pad for Back Pain Relief Large 12x 24Heat Pad +26 Belt Adjustable 4 Timer 6 Heat Level Auto Shut Off Christmas Birthday Gifts for Women Mom
vilicert$31.064.6★440 rev
iDOO Portable Heating Pad FSA Eligible Items Birthday Gifts for Mom Women Pink
iDOO$22.414.5★3,973 rev
Portable Cordless Menstrual Heating Pad with 4 Heat Levels and 4 Massage Modes Electric Fast Large Heating Belly Wrap Belt (Black)
Flyhorse$24.624.4★4,365 rev
Newest
by launch date
FOMIN PMS Relief Heat Patches (8 Pack) Air-Activated Self-Heating Cramp Relief Patch Drug-Free Period Pain Relief 8-Hour Portable Menstrual Heating Pad Discreet Wearable Patch for Women
FOMIN$9.9573 rev
Glyduny Portable Heart Heating Pads 6 Heat & Massage Modes 3S Fast Heating Electric Cordless Heat Pad 30/60 Mins Auto Shut Off Back or Belly Heating Pad Ideal Gift for Women (Pink-6602)
Glyduny$12.28330 rev
Portable Cordless Heating Pad Cramps: 6 Heat Levels and 6 Massage Modes 3S Fast Heating Period Menstrual Electric Heating Pad Gifts for Women 961S-Black
COSYGLOW$14.222,029 rev
Electric Heating Pad Portable Cordless Menstrual Heating Pad with 6 Heat Levels and 6 Massage Modes Fast Large Heating Belly Wrap Belt for Cramps Back Pain Relief Gifts for Women Girls Her
shesangel$24.102,799 rev
Heating Pad for Period Cramps FSA&HSA Eligible Electric Menstrual Massage
Yumera Kirano$14.65283 rev
Trending
90-day click momentumGlyduny Portable Heart Heating Pads 6 Heat & Massage Modes 3S Fast Heating Electric Cordless Heat Pad 30/60 Mins Auto Shut Off Back or Belly Heating Pad Ideal Gift for Women (Pink-6602)
Glyduny$12.284.3★
Portable Cordless Heating Pad Cramps: 6 Heat Levels and 6 Massage Modes 3S Fast Heating Period Menstrual Electric Heating Pad Gifts for Women 961S-Black
COSYGLOW$14.224.2★
Heating Pad Period Heating Pad for Period Cramps Massager for Women Electric Heating Pad New Upgrade Menstrual Heating Pad for Abdomen Pain and Cramps Relief Wrap Around Heating Pad
xiangfutang$36.984.0★
FOMIN PMS Relief Heat Patches (8 Pack) Air-Activated Self-Heating Cramp Relief Patch Drug-Free Period Pain Relief 8-Hour Portable Menstrual Heating Pad Discreet Wearable Patch for Women
FOMIN$9.954.3★
Electric Heating Pad Portable Cordless Menstrual Heating Pad with 6 Heat Levels and 6 Massage Modes Fast Large Heating Belly Wrap Belt for Cramps Back Pain Relief Gifts for Women Girls Her
shesangel$24.104.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent description and product”
“Nice heat”
“Decent price”
“its effective”
“Comfortable to wear”
“Fits well”
“Its soft”
“Cozy warmth”
“Ease of use”
“As described”
What buyers complain about
“Barely warm”
“Died after a few weeks”
“It was too small”
“Barely warm”
“Never worked”
“DOES NOT CHARGE”
“Horrible quality control”
“NOT WORTH IT”
“Battery life sucks”
“Very little heat”