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53

perfume making kit

Worth a look

Shows low returns (0.8%), but weak search conversion (1.1%) keeps it on the watch list.

Market size 25Growth 18Conversion 14Competition 64Returns 96Price range 66Avg price 95Brand share 52Review moat 93Quality gap 78

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Incredible$40.48

avg listing price — sweet spot $15–$100

Review moat

Great149.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.11–$135.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$101K

$101K/yr · 230K searches

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

21

Top-5 brand share

74%

Open market

22%

  • JUYRLE35%
  • Aromaverse15%
  • Gdblsm11%
  • Thaluna7%
  • TSVATE6%
  • WhizToys4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
8K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell38%

“offers enjoyable fragrance options”

Quality-Overall9%

“Good quality”

Gifting Purpose9%

“Great gift”

Value For Money8%

“this brand is worth my purchase”

Ease Of Use6%

“Easy to use”

Instructions/User Manual/Troubleshooting4%

“This kit does have instructions in the box”

Advertised Vs Actual Product4%

“Works exactly as it should”

Fun/Entertainment Experience1%

“This kit has a very fun”

Design-Overall1%

“Overall the product design is perfect”

Size-Overall1%

“Absolutely perfect for tiny bottles”

What buyers complain about

Smell21%

“Weak smell”

Leak-Proof9%

“leaked during use”

Value For Money8%

“for the price it is not worth purchasing”

Size-Overall7%

“It doesnt fit”

Instructions/User Manual/Troubleshooting6%

“Needs better directions”

Material Quality3%

“Cheap material and poor quality”

Quality-Overall3%

“Terrible quality”

Product Condition3%

“looked used”

Advertised Vs Actual Product3%

“Picture is deceptive”

Functionality-Overall2%

“Didn't work for me”

Top return reasons

Size-Overall29%
Functionality-Overall14%
Smell14%
Defective Material/Parts11%
Advertised Vs Actual Product8%
Leak-Proof6%
Product Condition4%
Quality-Overall3%
Compatibility-Overall2%
Value For Money2%