perfume fixative
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Review moat
Great227.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Price range
Great$7.60–$49.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 68K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
8
Top-5 brand share
96%
Open market
2%
- Plant Guru59%
- 33RD PARALLEL SOAP CO.21%
- Talsen Chemicals8%
- Paris Fragrances6%
- Jersey Botanical3%
- Aroma Depot2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dipropylene Glycol DPG 8 oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.
Plant Guru$10.044.6★995 rev
16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces
33RD PARALLEL SOAP CO.$15.934.4★10 rev
Plant Guru Dipropylene Glycol DPG 16 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.
Plant Guru$16.234.6★995 rev
32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces
33RD PARALLEL SOAP CO.$22.054.8★6 rev
Plant Guru Dipropylene Glycol DPG 32 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.
Plant Guru$20.984.6★995 rev
Newest
by launch date
True Essence Everyday Escential Dipropylene Glycol DPG 16 fl oz Multi-Purpose Solvent & Humectant Fragrance Grade.
Generic$14.951 rev
16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces
33RD PARALLEL SOAP CO.$15.9310 rev
32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces
33RD PARALLEL SOAP CO.$22.056 rev
8oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 8 Ounces
33RD PARALLEL SOAP CO.$9.983 rev
Dipropylene Glycol (DPG) Fragrance Grade 1 Liter / 33.8 fl Oz Dipropylene Glycol (DPG) Solvent for Perfume Oils Candles & Air Fresheners Carrier Oil - Great for Incense Making Perfume and Body Oils
Talsen Chemicals$20.0030 rev
Trending
90-day click momentumTrue Essence Everyday Escential Dipropylene Glycol DPG 16 fl oz Multi-Purpose Solvent & Humectant Fragrance Grade.
Generic$14.954.0★
8oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 8 Ounces
33RD PARALLEL SOAP CO.$9.983.0★
16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces
33RD PARALLEL SOAP CO.$15.934.4★
32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces
33RD PARALLEL SOAP CO.$22.054.8★
Plant Guru Dipropylene Glycol DPG 32 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.
Plant Guru$20.984.6★
Demand
Weekly Amazon search volume, last 31 weeks — +3.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This product does help your fragrance to last longer”
“No complaints”
“As expected”
“Works well”
“fair price”
“Thankfully nothing spilled”
What buyers complain about
“Leaves a weird scent”
“Didnt blend well with any of the ones I have tried its to thick for it in my opinion”
“Expensive,”
“both leaked during shipment so lost quite a bit”
“both were discolored(blue)”
“Its not a perfume alcohol its a very thick oil”