peppermint protein powder
Skip itSoft demand (-36.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$30.63avg listing price — sweet spot $15–$100
Price range
Great$8.84–$59.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad4,956.27avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$86K$86K/yr · 152K searches
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
81
Top-5 brand share
84%
Open market
12%
- Premier Protein66%
- Labrada6%
- GNC5%
- FlavCity4%
- Quest4%
- Pure Protein3%
- Open — no brand owns it (12 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$24.394.7★4,569 rev
Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.254.6★59,773 rev
Labrada Lean Body Ready-to-Drink Mint Chocolate Protein Shake 40g Protein Whey Blend 0 Sugar Gluten Free 22 Vitamins & Minerals (Recyclable Carton & Lid - Pack of 12) LABRADA
Labrada$41.374.0★209 rev
Premier Protein Shake INDULGENCE Chocolate Covered Strawberry 30g Protein 170 Calories 3g Sugar 11.5 fl oz 12 Pack (Packaging May Vary)
Premier Protein$26.074.5★2,188 rev
GNC Total Lean Lean Shake - Chocolate Mint - 14oz. | 12 Bottles
GNC$34.914.5★31 rev
Newest
by launch date
Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$28.62347 rev
Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack
Premier Protein$17.55964 rev
Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI
MOOCHI$39.980 rev
FlavCity All in One Protein Shake Powder Mint Chocolate - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.69172 rev
JUST INGREDIENTS Mint Chocolate Protein Powder | 15 Servings | 24g Grass-Fed New Zealand and Irish Whey + 4 Additional Protein Sources | No Added Sugar | No Synthetic Gums or Fillers
JUST INGREDIENTS$43.9632 rev
Trending
90-day click momentumPremier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$28.624.3★
Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI
MOOCHI$39.980.0★
JUST INGREDIENTS Mint Chocolate Protein Powder | 15 Servings | 24g Grass-Fed New Zealand and Irish Whey + 4 Additional Protein Sources | No Added Sugar | No Synthetic Gums or Fillers
JUST INGREDIENTS$43.964.6★
Clean Simple Eats Whey Isolate Protein Powder Mint Chocolate Cookie Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Sticks
Clean Simple Eats$31.924.6★
Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack
Premier Protein$17.554.5★
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -36.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 18.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Great amount of protein”
“Refreshing flavor”
“BEST PRICE”
“Same quality as expected from this brand”
“The taste is delicious sweet vanilla”
“Easier to open”
“Great consistency”
“As advertised”
“Smooth and creamy”
What buyers complain about
“Bland taste”
“The flavor is strange”
“Too expensive”
“not as sweet”
“that make it difficult to manage my nutritional intake”
“Texture was weird”
“Its not as thick as some of the other flavors”
“Need Quality Control”
“Watery Consistency”
“When consumed on its own there is a slight artificial sweetner aftertaste”