peppermint oil concentrate
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Growth
Incredible+128.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$36.24avg listing price — sweet spot $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.74–$157.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$206K$206K/yr · 58K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad20,410.28avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
14
Top-5 brand share
86%
Open market
10%
- GreenHealth36%
- Mighty Mint19%
- NATUROPATHY NATURE. THERAPY. BEAUTY14%
- Natures-Star8%
- LAB BULKS ESSENTIAL OIL8%
- Handcraft Blends4%
- Open — no brand owns it (4 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GreenHealth Peppermint Essential Oil 16 fl oz | 100% Pure & Uncut | Heavy-Duty Plastic Jug | FDA Compliant Space-Saving Container | for Aromatherapy Soap Candles Cleaning DIY
GreenHealth$26.424.4★19,801 rev
Naturopathy Peppermint Essential Oil Therapeutic Grade Premium Quality Perfect for Aromatherapy (16oz Peppermint)
NATUROPATHY NATURE. THERAPY. BEAUTY$18.064.3★764 rev
GreenHealth Peppermint Essential Oil 2 Pack (16 fl oz Each) 100% Pure & Uncut White Plastic Jugs Bulk Essential Oil for Diffusers DIY Cleaning
GreenHealth$48.584.5★862 rev
Mighty Mint Peppermint Oil Insect Repellent Concentrate Natural Indoor & Outdoor Bug Control for Spiders Ants Roaches and More Plant-Based Extra-Strong Formula - 8 oz
Mighty Mint$28.904.2★63,479 rev
Lab Bulks Essential Oil Peppermint Essential Oil 16 oz Bottle for Diffusers House Cleaning Candles 1 Pack Aromatherapy Oil
LAB BULKS ESSENTIAL OIL$24.714.5★15,198 rev
Newest
by launch date
Tratak Organics 16 fl oz - Peppermint Essential Oil 100% Pure Uncut and Natural 16 fl oz - Peppermint Essential Oil for Aromatherapy Diffuser Hair Care Skin Massage - with Dropper
TRATAK ORGANICS$25.49215 rev
GreenHealth Peppermint Essential Oil 2 Pack (16 fl oz Each) 100% Pure & Uncut White Plastic Jugs Bulk Essential Oil for Diffusers DIY Cleaning
GreenHealth$48.58862 rev
Natural Armor Peppermint Repellent for Mice/Mouse Rats & Rodents. Natural Spray for Indoor & Outdoor Use Rodent Shield - 128 Fl Oz Gallon Refill
Natural Armor$28.5610,779 rev
Mighty Mint Peppermint Oil Rodent Repellent Spray with Microfiber Cloth Natural Indoor & Outdoor Control for Mice and Rats Plant-Based Extra-Strong Formula - 1 Gallon (128 oz)
Mighty Mint$35.5637,985 rev
Mighty Mint Gallon (128 oz) Insect and Pest Repellent Peppermint Oil - Natural Spray for Spiders Ants and More
Mighty Mint$36.7363,479 rev
Trending
90-day click momentum
Natures-Star Peppermint Essential Oil 4 Pack 16oz Each 64oz Bulk Therapeutic Grade Peppermint Essential Oil for Aromatherapy Soap Making Candles Diffuser
Natures-Star$66.694.5★
Handcraft Blends Peppermint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.744.7★
Mighty Mint Peppermint Oil Insect Repellent Concentrate Natural Indoor & Outdoor Bug Control for Spiders Ants Roaches and More Plant-Based Extra-Strong Formula - 8 oz
Mighty Mint$28.904.2★
Mighty Mint Gallon (128 oz) Insect and Pest Repellent Peppermint Oil - Natural Spray for Spiders Ants and More
Mighty Mint$36.734.2★
Natures-Star Peppermint Essential Oil 2-Pack (16oz Each 32oz Total) Therapeutic Grade Candle Making Peppermint Oil Bulk
Natures-Star$35.964.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +128.0% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing fragrance”
“EXCELLENT PRODUCT”
“Keeps mice away”
“Good price”
“As Described”
“works pretty well”
“Strong stuff”
“Easy to use”
“Strong and lasting”
“easy to use + spray”
What buyers complain about
“Chemical Smell”
“Doesn't work for mice”
“Did not work”
“Not worth it”
“Bottle Seemed Smaller”
“Not as strong as I hoped”
“FALSE ADVERTISING”
“it is watered down”
“Container leaks when I spray”
“Poor quality”