peppermint oil capsules
Launch itA $898K/yr market growing +8.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Market size
Great$898K$898K/yr · 450K searches
Avg price
Great$15.56avg listing price — sweet spot $15–$100
Price range
Good$6.17–$31.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad4,122.12avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
72
Top-5 brand share
84%
Open market
11%
- MASON NATURAL25%
- IBgard24%
- NOW Foods24%
- Best Naturals6%
- Nature's Way6%
- Carlyle4%
- Open — no brand owns it (6 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MASON NATURAL Peppermint Oil 50 mg Enteric Coated Supplement 90 Day Supply of Gastrointestinal Support for Normally Functioning Bowel Softgel Pills
MASON NATURAL$9.494.5★3,720 rev
NOW Foods Supplements Peppermint Gels with Ginger & Fennel Oils Enteric Coated Digestive Support* 90 Softgels
NOW Foods$12.554.5★5,134 rev
IBgard Gut Health Supplement Peppermint Oil Capsules for Abdominal Comfort 48 Capsules
IBgard$29.804.5★19,181 rev
Best Naturals Peppermint Oil Bowel Soothing Dietary Supplement 250 mg 120 Count
Best Naturals$9.464.3★4,639 rev
Natures Way Peppermint Leaf Traditionally Used to Soothe Digestion* 700 mg per 2-Capsule Serving Peppermint Supplement Non-GMO Project Verified 100 Vegan Capsules (Packaging May Vary)
Nature's Way$6.174.5★3,796 rev
Newest
by launch date
GutCalm - IBS Relief - Peppermint Oil Capsules - Bloating Gas Constipation and Digestive Comfort Supplement - 12/ct
GutCalm$9.75275 rev
Vitamatic Peppermint Oil Gel with Ginger & Fennel Oils 550mg per Serving 180 Softgels
Vitamatic$14.53286 rev
Nutricost Peppermint Oil Softgels (240 SFG) (50 MG) - Gluten Free Third Party Tested and GMO Free
Nutricost$17.67106 rev
Iberogast Softgels Herbal Relief of Stomach Upsets: Occasional Indigestion Bloating Gas Nausea Upset Stomach; 6-Herb Blend with Iberis Amara Peppermint Licorice Lemon Balm; 30ct
Iberogast$16.603,991 rev
Now Peppermint Gels with Ginger Oil and Fennel Oil 150 Softgels Enteric Coated
NOW Foods$22.085,134 rev
Trending
90-day click momentum
IBgard With Vitamin D Peppermint Oil Capsules Supports Immune and GI Health 48 Capsules (Amazon Exclusive)
IBgard$31.804.6★
Piping Rock Peppermint Oil Softgel Capsules | 100mg | 120 Pills | Therapeutic Grade Extract | Non-GMO Gluten Free Supplement
Piping Rock$9.004.5★
Vitamatic Peppermint Oil Gel with Ginger & Fennel Oils 550mg per Serving 180 Softgels
Vitamatic$14.534.5★
IBgard Gut Health Supplement Peppermint Oil Capsules for Abdominal Comfort 48 Capsules
IBgard$29.804.5★
MASON NATURAL Peppermint Oil 50 mg Enteric Coated Supplement 90 Day Supply of Gastrointestinal Support for Normally Functioning Bowel Softgel Pills
MASON NATURAL$9.494.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for IBS constipation”
“Great for stomach issues”
“It works beautifully”
“Great Product Line”
“Not expensive”
“All natural”
“Very helpful and gives me relief not long after swallowing”
“Works as advertised”
“The ingredients were simple”
“This is the best tasting tea I have ever drank”
What buyers complain about
“Did not work”
“It made my stomach bloating worse”
“I was NOT anticipating this side effect”
“Crazy expensive”
“which cause excruciating pain daily in my stomach”
“it has a horrible aftertaste”
“May cause discomfort”
“why does it contain soy”
“Not effective and expensive since the recommended dosage is 2 caps 3 times a day”
“Misleading”