peppermint candle
Worth a lookShows low returns (0.8%), but soft demand (-0.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$17.34avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.98–$31.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$163K$163K/yr · 145K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,593.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
74
Top-5 brand share
79%
Open market
21%
- Dianne's Custom Candles33%
- 1OAK23%
- Bath & Body Works8%
- Becky Home8%
- KTFKTF4%
- M&SENSE4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Peppermint Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
Dianne's Custom Candles$14.744.2★829 rev
1OAK Peppermint Candle - Soy Wax Scented Candles - Scented Candles for Home (7oz.)
1OAK$12.764.0★86 rev
Peppermint Two Pack Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
Dianne's Custom Candles$26.914.5★103 rev
Bath & Body Works White Barn 3-Wick Candle w/Essential Oils - 14.5 oz - 2021 Christmas & Winter Scents! (Twisted Peppermint)
Bath & Body Works$22.044.6★125 rev
Becky Home 8oz Peppermint Candles for Home Peppermint Candy Cane Scented Candle Coconut Soy Wax Scented Candles Gift for Women & Men
Becky Home$9.160.0★0 rev
Newest
by launch date
M&SENSE Citronella Peppermint Scented Candle 40 oz Citronella Peppermint Candles Outdoor Indoor Summer Candles for Outside 250 Hours Burn Time Nature Soy Wax
M&SENSE$31.25180 rev
Simply Soson Citronella Peppermint 9oz Scented Candle Fresh Mint Aromatherapy Candle for Indoor & Outdoor Use Summer Home Fragrance
Simply Soson$9.263 rev
Becky Home 8oz Peppermint Candles for Home Peppermint Candy Cane Scented Candle Coconut Soy Wax Scented Candles Gift for Women & Men
Becky Home$9.160 rev
Mint Eucalyptus Odor Eliminating Candles | Eliminates 95% of Pet Smoke Food and Other Smells Quickly 7 oz Soy Candle for Home Scented - Air Freshing Scented Candles Gifts for Women Men
Aredenua$18.71379 rev
1OAK Peppermint Candle - Soy Wax Scented Candles - Scented Candles for Home (7oz.)
1OAK$12.7686 rev
Trending
90-day click momentumBecky Home 8oz Peppermint Candles for Home Peppermint Candy Cane Scented Candle Coconut Soy Wax Scented Candles Gift for Women & Men
Becky Home$9.160.0★
Simply Soson Citronella Peppermint 9oz Scented Candle Fresh Mint Aromatherapy Candle for Indoor & Outdoor Use Summer Home Fragrance
Simply Soson$9.264.2★
Mint Eucalyptus Odor Eliminating Candles | Eliminates 95% of Pet Smoke Food and Other Smells Quickly 7 oz Soy Candle for Home Scented - Air Freshing Scented Candles Gifts for Women Men
Aredenua$18.714.2★
M&SENSE Citronella Peppermint Scented Candle 40 oz Citronella Peppermint Candles Outdoor Indoor Summer Candles for Outside 250 Hours Burn Time Nature Soy Wax
M&SENSE$31.254.2★
KICKOUTOR Mosquito Repellent Citronella Candles Outdoor 2-Pack | Total 18 Ounce 60-Hour DEET-Free Bug Protection for Patio Camping Picnic Backyard Room Infused with 5 Plant Essential Oils
KICKOUTOR$20.114.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“Keeps bugs away”
“Good quality spray bottle”
“Works as advertised”
“Very strong mint”
“Nice spray”
“instantly brightens up the room”
“Worth it”
“Easy to use”
“is safe around pets”
What buyers complain about
“Smells like burning plastic”
“Does not work on any insect”
“Didn't work”
“Price too high for low quality product”
“Faulty spray”
“Its not very long lasting”
“Not as described”
“Price too high for low quality product”
“ants”
“One of candles was broken”