peppermint air freshener
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Price range
Good$7.29–$33.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,331.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 69K searches
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
67
Top-5 brand share
67%
Open market
27%
- Scent Fill29%
- MYARO12%
- Clean-n-Fresh9%
- Kate Naturals9%
- Motrapso8%
- Glade6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scent Fill 100% Natural Peppermint Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$18.344.1★2,450 rev
MYARO 12 Pack Peppermint Scented Sachets for Drawer Closet Odor Eliminator Air Freshener Bags Cool Mint Fragrance for Car & Home Aroma
MYARO$14.834.0★11,318 rev
Air Freshener for Home 4 Pack Eucalyptus & Mint Odor Eliminator for Small Area Closets Bathroom Pets Strong Odor Up to 120 Days
Clean-n-Fresh$7.953.7★4,376 rev
Kate Naturals Peppermint Air Freshener Spray for Room & Car with Natural Mint. Odor Eliminator Peppermint Spray for Bathroom & Linen (8 fl oz Pet Safe Non Toxic)
Kate Naturals$13.844.3★1,285 rev
Peppermint Oil to Repel Mice and Rats 4 Pack for Car Engines Mouse Repellent Keeping Rodents Out of House Garages Human Pet Dog Plant Safe
Motrapso$18.264.0★2,498 rev
Newest
by launch date
ScentSationals Peppermint Swirl Fragrance Oil Plug In Air Freshener Refills 3-Pack - Works with Scentsationals Wall Plugs Long-Lasting Home Fragrance 0.8 fl oz Each Packaging May Vary
Scentsationals$14.7648 rev
ROSE COTTAGE Large 12 Packs Peppermint Hanging Scented Sachets | Long-Lasting Closet Deodorizer Air Freshener for Car Drawer | Home Fragrance Gift for Housewarming Birthdays Mothers Day
ROSE COTTAGE$18.243,994 rev
Air Wick Vibrant Plug-In Scented Oil Refills 5 Count Glistening Snow & Frosted Mint Air Freshener Essential Oils
Air Wick$11.71361 rev
Glade Automatic Spray Refill Air Freshener for Home and Bathroom Empower Mint 6.2 Oz
Glade$10.64436 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Empower Mint 3.35 Fl Oz 5 Count
Glade$19.78856 rev
Trending
90-day click momentum
Arm & Hammer Pet Fresh Deodorizing Scented Gel Pearls 12 Oz Odor Neutralizing Gel Beads Infused with Arm & Hammer Baking Soda Fresh Eucalyptus Mint Scent Freshener
Arm & Hammer$7.294.1★
MRS. MEYERS CLEAN DAY Room Spray Mint Scent 8 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$19.364.5★
Tomcat Rodent Repeller Essential Oil Plug-In with Lemongrass Cinnamon and Peppermint Oil 1 Warmer and 1 Refill White
Tomcat$11.824.1★
Handcraft Blends Peppermint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.744.7★
MYARO 12 Pack Peppermint Scented Sachets for Drawer Closet Odor Eliminator Air Freshener Bags Cool Mint Fragrance for Car & Home Aroma
MYARO$14.834.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing fragrance”
“The quality of the oil is fantastic”
“Good value”
“Just as advertised”
“It also keeps ants away”
“Very effective, dont use too much its potent”
“Strong and lasting”
“Very strong”
“Easy to use”
“Great for allergies”
What buyers complain about
“The scent is VERY weak”
“Doesn't Work”
“Very misleading”
“A little pricey”
“Very weak”
“It had leaked”
“Bottles are small”
“does not last”
“Very weak compared to comparable brands”
“Bugs, especially spiders & ants do not like it”