peanut butter protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$25.28avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Great$6.73–$49.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$853K$853K/yr · 426K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,967.37avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
601
Top-5 brand share
82%
Open market
14%
- PBfit37%
- PB215%
- NAKED13%
- Orgain12%
- Quest5%
- RYSE Up Supplements5%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PBfit 30 Ounce Classic Peanut Butter Powder Powdered Peanut Butter Spread From Real Roasted Peanuts 8g of Protein 8% DV Gluten-Free 60 calories 87% less fat (Pack of 1)
PBfit$13.464.7★37,995 rev
2 LB Powdered Peanut Butter from US Farms Bulk Only 1 Ingredient - Roasted Peanuts Vegan No Additives Preservative Free No Salt No Sugar - 76 Servings - NAKED PB
NAKED$19.934.6★12,289 rev
![PB2 Original Powdered Peanut Butter - [32 Ounce Jar] 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets](https://m.media-amazon.com/images/I/41yD3ZcN1DL.jpg)
PB2 Original Powdered Peanut Butter - [32 Ounce Jar] 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets
PB2$18.274.8★8,579 rev
Orgain Organic Vegan Protein Powder Peanut Butter - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Dairy Ingredients No Added Sugar For Shakes & Smoothies 2.03 lb (Packaging May Vary)
Orgain$28.164.6★9,825 rev
![PB2 Pure Peanut Butter Powder - [2 lb/32 oz Jar] - No Added Sugar No Added Salt No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein](https://m.media-amazon.com/images/I/41PtGEYa9GL.jpg)
PB2 Pure Peanut Butter Powder - [2 lb/32 oz Jar] - No Added Sugar No Added Salt No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein
PB2$18.374.7★6,482 rev
Newest
by launch date
C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout
C4$35.401,085 rev
Micro Ingredients Pure Peanut Butter Powder 4 lb | Made from Fresh Roasted Peanuts | No Added Sugar or Salt | 10g Plant-Based Protein 10% DV 88% Less Fat | 107 Servings | Non GMO
Micro Ingredients$28.74460 rev
Orgain X Justins Organic Vegan Nut Butter Protein Powder Peanut Butter- 20g Plant Protein 2g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb
Orgain$30.29131 rev
Orgain X Justins Organic Vegan Nut Butter Protein Powder Chocolate Peanut Butter- 20g Plant Protein 1g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb
Orgain$29.30397 rev
RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$36.33678 rev
Trending
90-day click momentum
PBfit 24 Ounce Classic Peanut Butter Powder Powdered Peanut Butter Spread From Real Roasted Peanuts 8g of Protein 8% DV Gluten-Free 60 calories 87% less fat (Pack of 1)
PBfit$12.224.7★
RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$36.334.7★
2 LB Powdered Peanut Butter from US Farms Bulk Only 1 Ingredient - Roasted Peanuts Vegan No Additives Preservative Free No Salt No Sugar - 76 Servings - NAKED PB
NAKED$19.934.6★
PBfit 8 Ounce Organic Peanut Butter Powder Powdered Peanut Spread from Real Roasted Pressed Peanuts 7g of Protein 7% DV Gluten-Free 60 calories 87% less fat (Pack of 1)
PBfit$9.984.8★
PBfit No Sugar Added Peanut Butter Powder Powdered Peanut Butter Spread from Real Roasted Peanuts 8g Protein Made with Allulose and Monk Fruit 13 Ounce (Pack of 1)
PBfit$8.294.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Jan, Jul, Aug, Sep · busiest ÷ quietest = 9.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it has no weird taste or anything”
“offers good nutrition”
“this vanilla flavor is amazing”
“the quality is solid”
“Good price”
“mixes easily”
“mixable, blendable and honestly its a bang for your buck”
“As described”
“Clean ingredients”
“Easy to use”
What buyers complain about
“Bad taste”
“Taste artificial flavors”
“high in protein”
“A little expensive”
“the texture is gritty”
“Not sweet”
“High lead content”
“Very Large”
“Allergic reaction”
“Absolute Garbage”