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54

pea protein powder chocolate

Worth a look

Shows low returns (0.0%), but a small market ($57K/yr) keeps it on the watch list.

Market size 14Growth 37Conversion 52Competition 50Returns 100Price range 95Avg price 95Brand share 51Review moat 23Quality gap 76

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$32.10

avg listing price — sweet spot $15–$100

Price range

Incredible$18.29–$57.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Review moat

Bad6,924.45

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$57K

$57K/yr · 42K searches

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

609

Top-5 brand share

75%

Open market

21%

  • Orgain47%
  • NAKED11%
  • Garden of Life6%
  • Nutricost6%
  • Purely Inspired4%
  • OWYN Only What You Need4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$11K30%$17K40%$23K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 4.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“No funny taste”

Nutritional Content18%

“Good amount of protein”

Flavor8%

“Amazing flavor”

Ingredients-Overall5%

“Clean ingredients”

Vegan/Organic5%

“Organic ingredients”

Quality-Overall5%

“The quality of the powder itself seems fine”

Blend/Ratio3%

“Good Tasting and Easy Blending”

Solubility3%

“easy to mix”

Value For Money3%

“they are affordable”

Sweetness2%

“This offers a perfect balance of sweetness”

What buyers complain about

Taste-Overall30%

“Gross taste”

Flavor7%

“Bad flavor”

Nutritional Content6%

“False Advertising and Incorrect Nutrition Information”

Texture/Consistency-Overall4%

“Grainy texture”

Value For Money3%

“a little pricey”

Artificial Sweeteners2%

“An overwhelming artificial sugar taste that overpowers everything else”

Ingredients-Overall2%

“Harmful ingredients”

Sweetness2%

“TOO SWEET”

Solubility2%

“Doesnt dissolve well”

Thickness1%

“The powder is way too thick”

Top return reasons

Product Condition100%