pea protein powder
Launch itA $2.8M/yr market growing +3.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 1.1M searches
Avg price
Incredible$34.92avg listing price — sweet spot $15–$100
Price range
Incredible$16.46–$61.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,508.18avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
595
Top-5 brand share
76%
Open market
18%
- NAKED43%
- Anthony's13%
- NOW Foods8%
- 365 by Whole Foods Market6%
- Orgain6%
- FOLONA6%
- Open — no brand owns it (8 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings
NAKED$57.624.2★10,373 rev
NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings
NAKED$20.024.2★10,373 rev
Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas
Anthony's$22.334.4★8,178 rev
SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)
FOLONA$35.774.3★1,455 rev
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)
Orgain$27.224.5★61,842 rev
Newest
by launch date
Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened
Seedboy$29.2741 rev
365 by Whole Foods Market Organic Pea Protein 16 OZ
365 by Whole Foods Market$16.594 rev
NAKED Pea - 2LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 30 Servings
NAKED$34.9210,373 rev
Its Just! Pea Protein Powder - Vegan Plant Based GLP-1 Friendly Non-GMO Unflavored - 1.5 lb
It's Just!$17.35682 rev
Micro Ingredients North American Grown Pea Protein Powder 5 Pounds | Plant Based Unflavored | Complete Vegan Protein Source with BCAAs & EAAs 27g Serving | Non-GMO Keto Friendly
Micro Ingredients$41.28627 rev
Trending
90-day click momentumSeedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened
Seedboy$29.274.6★
365 by Whole Foods Market Organic Pea Protein 16 OZ
365 by Whole Foods Market$16.594.3★
Carlyle Pea Protein Isolate Powder | 7lb | Unflavored | 29G Per Serving | Vegetarian Non-GMO Gluten and Soy-Free
Carlyle$52.984.2★
NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings
NAKED$20.024.2★
North America Grown Organic Pea Protein Powder 1KG (2.2 Pounds) | Plant-Based Vegan Protein Meatless Protein Supplement Natural Branched Chain Amino Acids | Non-GMO Soy Free
Micro Ingredients$31.644.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“excellent amount of protein”
“No odd taste”
“Best quality”
“Excellent flavor”
“I love that it is Organic”
“Blends well”
“Good value for the money”
“Mixes well with water”
“Clean straight forward ingredients”
“As advertised”
What buyers complain about
“Chalky taste”
“Its unflavored”
“and I have a hard time believing the nutrition label was accurate”
“very grainy texture”
“didn't dissolve well”
“Waste of money”
“an odd chemical like sweetness too”
“noticeably different”
“lately one other brand has artificial SWEETENERS vanilla”
“control quality not so good”