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pea protein crumbles

Skip it46/100

a concentrated shelf (top 5 take 88% of clicks) — pea protein crumbles doesn't clear our bar today.

Market/yr

$103K

Growth (1y)

+492.9%

Products

9

Brands

4

was 4 a year ago

Sellers

5

Price range

$13.86–$54.07

Returns

0.0%

Rating

4.5★

46/100

Skip it

Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
99
×0.30
Competition
3
×0.20
Quality gap
42
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 66 weeks — +492.9% year over year.
16K8KSpike '25Spike '26Apr '25Jun '25Sep '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Feb, Jun · busiest ÷ quietest = 3.8×

Competition

56%PURIS
  • PURIS56%
  • Smart for Life37%
  • Z Natural Foods5%
  • The Only Bean2%

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 5 sellers compete here.

Brands

4 flat

was 4 a year ago

Sellers

5

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 9 tracked products in this niche.

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings

Smart for Life

$42.744.5★408 reviews

PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)

PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)

PURIS

$14.034.6★68 reviews

PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb

PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb

PURIS

$23.134.3★84 reviews

PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored

PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored

PURIS

$28.854.6★246 reviews

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings

Smart for Life

$19.664.7★28 reviews

Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb

Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb

Z Natural Foods

$24.774.8★678 reviews

Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving

Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving

Smart for Life

$54.073.9★113 reviews

PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef

PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef

PURIS

$14.484.5★329 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Delicious and addictive”

Nutritional Content21%

“Great amount of protein”

Crispiness14%

“they are crispy”

Health Benefits-Overall9%

“Delicious and healthy”

Salt Content7%

“lightly salted”

Quality-Overall4%

“consistent quality”

Flavor3%

“The flavor is quite neutral”

Freshness2%

“Freshness is in point”

Value For Money1%

“Good value”

Ease Of Use1%

“The bag is easy to open”

What buyers complain about

Taste-Overall19%

“Awful taste”

Salt Content16%

“for me a little too salty”

Moist/Dry13%

“A little dry”

Flavor6%

“Flavor is bad”

Value For Money5%

“very overpriced”

Ease Of Chewing/Swallowing3%

“Hard to chew”

Nutritional Content2%

“Alternative to chips with no nutritional value”

Hard Feel2%

“Some beans rock hard”

Size-Overall1%

“And very small containers”

Crispiness1%

“For example, I added these on top of oatmeal and they barely had any crunch by the time I was at the end of the bowl”

Top return reasons

  • Taste-Overall34%
  • Value For Money18%
  • Salt Content10%
  • Size-Overall6%
  • Moist/Dry5%
  • Smell5%
  • Flavor4%
  • Stale/Rotten/Spoiled3%
  • Ingredients-Overall3%
  • Ease Of Chewing/Swallowing2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.