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54

pea

Worth a look

Shows low returns (0.0%), but weak search conversion (1.2%) keeps it on the watch list.

Market size 70Growth 23Conversion 16Competition 32Returns 100Price range 79Avg price 95Brand share 47Review moat 63Quality gap 76

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$29.11

avg listing price — sweet spot $15–$100

Price range

Great$3.18–$62.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$738K

$738K/yr · 2.0M searches

Review moat

Good978.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

551

Top-5 brand share

77%

Open market

19%

  • X Gold Health41%
  • BulkSupplements18%
  • Mirica7%
  • Ulmubra6%
  • Life Extension5%
  • RimTuku4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$74K20%$148K30%$221K40%$295K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
80K60KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“This a high quality supplement”

Vitamin6%

“Great supplement”

Joint Pain6%

“Effective for Knee Pain”

Advertised Vs Actual Product6%

“It seemed to work”

Inflammation5%

“Great for Pain and Inflammation”

Muscle Pain Relief5%

“Helps my back”

Taste-Overall4%

“Very easy to prepare it taste good & fresh, the texture softs”

Value For Money4%

“reasonably priced”

Sweetness4%

“Sweet peas”

Efficiency4%

“I think it works”

What buyers complain about

Functionality-Overall15%

“Does nothing - for me”

Pain Relief-Overall13%

“Its not 100% relief”

Quality-Overall6%

“I guess they don't understand what quality control is”

Dosage5%

“This is not like taking a Percocet”

Value For Money4%

“It might be cheaper”

Regulates Digestion4%

“Caused severe constipation”

Side Effects4%

“Beware of side effects”

Vitamin3%

“Micronized PEA, which is this supplement, did nothing”

Size-Overall3%

“The capsules are quite large”

Smell3%

“Smells STRONGLY of AMMONIA”

Top return reasons

Heart Health50%
Vitamin50%