patchouli perfume
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$23.41avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Good$6.89–$126.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good$288K$288K/yr · 222K searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,484.7avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
32 flat
Sellers
89
Top-5 brand share
42%
Open market
53%
- Silk Road Organic12%
- Zum8%
- Pacifica8%
- Spiritual Sky7%
- Eclectic Lady6%
- CYKLAR6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller
Silk Road Organic$12.794.3★2,799 rev
Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Patchouli Scent - 4 fl oz
Zum$12.554.2★3,217 rev
Patchouly - Spiritual Sky Perfume Oil 1/4 Oz Bottle
Spiritual Sky$10.044.3★3,894 rev
CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml
CYKLAR$22.703.6★183 rev
Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml
Swiss Arabian$66.544.2★140 rev
Newest
by launch dateSwiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml
Swiss Arabian$66.54140 rev
AXE Fine Fragrance Collection Body Spray Purple Patchouli 72 Hour Freshness Aluminum Free 2.9 oz
AXE$6.8993 rev
Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz
Kuumba Made$11.871,473 rev
CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml
CYKLAR$22.70183 rev
Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller
Silk Road Organic$12.792,799 rev
Trending
90-day click momentumKuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz
Kuumba Made$11.874.2★
Pacifica Beauty Himalayan Patchouli Berry Spray Perfume Made with Natural & Essential Oil Grapefruit + Patchouli Notes Clean Perfume & Fragrance Vegan + Cruelty Free Phthalate-Free Paraben-Free
Pacifica$20.854.2★
Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml
Swiss Arabian$66.544.2★
Pacifica Beauty Himalayan Patchouli Berry Hair & Body Mist Fragrance Perfume Body Spray Grapefruit Sweet Gourmand Vegan 6 fl oz (1 Count)
Pacifica$11.704.1★
Murdock London Patchouli Cologne 100ml 3.4 fl oz
Murdock London$126.513.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 6.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Cant beat this price”
“EXCELLENT PRODUCT”
“durable”
“I like the size”
“Christmas Gift”
“As described”
“is very soft”
“Easy to use”
“elegant”
What buyers complain about
“Chemical Scent”
“longevity poor”
“Overpriced”
“Strong alcohol smell”
“NOT AS DESCRIBED”
“Larger than expected”
“So weak”
“Low quality”
“Leaking package”
“Allergic Reaction”