patchouli essential oil
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Good$767K$767K/yr · 700K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.83avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,765.21avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.78–$16.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
30
Top-5 brand share
64%
Open market
30%
- HIQILI28%
- Gya Labs11%
- MAYJAM11%
- Majestic Pure8%
- SU JUABA6%
- KUKKA essential oils6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIQILI Patchouli Essential Oil for Diffuser Homemade Perfume Skin Care Aromatherapy Gift for Hippie Friend-30ML
HIQILI$7.824.3★3,260 rev
100% Pure Patchouli Essential Oil - 0.34 Fl Oz - Patchouli Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$8.604.4★8,750 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Patchouli Essential Oil Patchouli Oil 1 Fl Oz
Majestic Pure$11.804.2★1,296 rev
MAYJAM Patchouli Essential Oil 1.01FL.OZ Essential Oils Use with Diffuser During Yoga Massage Bath Patchouli Oil(30ml)
MAYJAM$5.784.4★17,844 rev
SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML
SU JUABA$12.594.3★228 rev
Newest
by launch date
EUQEE 100ml Patchouli Essential Oil Pure Patchouli Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz
EUQEE$8.00576 rev
SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML
SU JUABA$12.59228 rev
Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller
Silk Road Organic$12.792,799 rev
Gya Labs Patchouli Essential Oil Roll On - 0.34 Fl Oz - Travel Size Roller for Camping Skin Aromatherapy Relief Convenience
Gya Labs$9.63606 rev
MAYJAM Patchouli Essential Oil 1.01FL.OZ Essential Oils Use with Diffuser During Yoga Massage Bath Patchouli Oil(30ml)
MAYJAM$5.7817,844 rev
Trending
90-day click momentumEUQEE 100ml Patchouli Essential Oil Pure Patchouli Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz
EUQEE$8.004.2★
Cliganic Organic Patchouli Essential Oil - 100% Pure Natural for Aromatherapy Diffuser | Non-GMO Verified
Cliganic$15.804.5★
SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML
SU JUABA$12.594.3★
Patchouli Essential Oil MAYJAM 3.38FL.OZ Essential Oils Use with Aromatherapy Diffuser During Yoga Massage Bath Patchouli Oil for Skin
MAYJAM$9.894.4★
Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller
Silk Road Organic$12.794.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Oil is good quality, prepared with expertise and care”
“Great value”
“Exactly what I wanted”
“The convenient size”
“Excellent moisturizer”
“Pure and therapeutic essential oil”
“Easy to use”
“its pretty strong”
“lasts for hours”
What buyers complain about
“Doesn't smell good”
“Not strong”
“Not worth it”
“Product is diluted”
“Theres zero quality control”
“not long lasting”
“large amounts of carrier oils”
“Fraudulent listing”
“Its a x-small bottle”
“Very thin”