patchouli
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$19.75avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.78–$126.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Good$355K$355K/yr · 361K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,793.22avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
93
Top-5 brand share
43%
Open market
51%
- Silk Road Organic14%
- HIQILI10%
- Swiss Arabian7%
- Pacifica6%
- Gya Labs6%
- CYKLAR6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller
Silk Road Organic$12.794.3★2,799 rev
HIQILI Patchouli Essential Oil for Diffuser Homemade Perfume Skin Care Aromatherapy Gift for Hippie Friend-30ML
HIQILI$7.824.3★3,260 rev
Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml
Swiss Arabian$66.544.2★140 rev
CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml
CYKLAR$22.703.6★183 rev
Patchouly - Spiritual Sky Perfume Oil 1/4 Oz Bottle
Spiritual Sky$10.044.3★3,894 rev
Newest
by launch dateSwiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml
Swiss Arabian$66.54140 rev
Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz
Kuumba Made$11.871,473 rev
SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML
SU JUABA$12.59228 rev
Patchouli Herb 1oz | Pogostemon cablin | Dried Patchouli Leaves for Rituals Meditation Cleansing Metaphysical & Wiccan Use | Resealable Bag for Freshness
EcoVista$12.4913 rev
CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml
CYKLAR$22.70183 rev
Trending
90-day click momentum
Pacifica Beauty Himalayan Patchouli Berry Hair & Body Mist Fragrance Perfume Body Spray Grapefruit Sweet Gourmand Vegan 6 fl oz (1 Count)
Pacifica$11.704.1★
Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz
Kuumba Made$11.874.2★
Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml
Swiss Arabian$66.544.2★
Pacifica Beauty Himalayan Patchouli Berry Spray Perfume Made with Natural & Essential Oil Grapefruit + Patchouli Notes Clean Perfume & Fragrance Vegan + Cruelty Free Phthalate-Free Paraben-Free
Pacifica$20.854.2★
Murdock London Patchouli Cologne 100ml 3.4 fl oz
Murdock London$126.513.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Cant beat this price”
“Good Quality Oils”
“durable”
“I like the size”
“Exactly what I wanted”
“Christmas Gift”
“It a soft”
“keep you moisturized”
“Easy to use”
What buyers complain about
“Chemical Scent”
“longevity poor”
“Strong alcohol smell”
“But Expensive”
“NOT AS DESCRIBED”
“Cheap made”
“Not strong enough”
“Leaking package”
“Tiny bottle”
“Product is diluted”