pataday extra strength
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$17.50avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$9.96–$24.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,056.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 43K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
69
Top-5 brand share
100%
Open market
0%
- PATADAY50%
- Pataday47%
- HealthCareAisle3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pataday Once Daily Extra Strength Relief Allergy Eye Drops 2.5 ml Twin Pack Antihistamine Eye Drops with Olopatadine 0.7% for Relief from Eye Allergy Itching Works Up to 24 Hours
Pataday$23.474.6★21,193 rev
Pataday Once Daily Extra Strength Relief Allergy Eye Drops 2.5 ml Antihistamine Eye Drops with Olopatadine 0.7% for Relief from Eye Allergy Itching Works Up to 24 Hours
PATADAY$15.244.5★5,218 rev
Pataday Once Daily Allergy Itch Relief Eye Drops 2.5 ml Twin Pack Olopatadine 0.2% Antihistamine Drops for Itchy Eyes Targets Pollen Ragweed Grass & Pet Dander Up to 16-Hour Relief
PATADAY$24.164.6★11,664 rev
Pataday Once Daily Allergy Itch Relief Eye Drops 2.5 ml Olopatadine 0.2% Antihistamine Drops for Itchy Eyes Targets Pollen Ragweed Grass & Pet Dander Up to 16-Hour Relief
PATADAY$17.574.5★13,093 rev
Pataday Twice Daily Allergy Itch Relief Eye Drops 5 ml Olopatadine 0.1% Antihistamine Drops for Itchy Eyes & Redness Relief Targets Pollen Ragweed Grass & Pet Dander Up to 8-Hour Relief
PATADAY$14.584.7★6,864 rev
Newest
by launch datePataday Once Daily Extra Strength Relief Allergy Eye Drops 2.5 ml Twin Pack Antihistamine Eye Drops with Olopatadine 0.7% for Relief from Eye Allergy Itching Works Up to 24 Hours
Pataday$23.4721,193 rev
Pataday Once Daily Extra Strength Relief Allergy Eye Drops 2.5 ml Antihistamine Eye Drops with Olopatadine 0.7% for Relief from Eye Allergy Itching Works Up to 24 Hours
PATADAY$15.245,218 rev
HealthCareAisle Eye Allergy Itch Relief - Olopatadine Hydrochloride Ophthalmic Solution USP 0.2% 2.5mL Eye Allergy Drops
HealthCareAisle$9.962,307 rev
Pataday Once Daily Allergy Itch Relief Eye Drops 2.5 ml Twin Pack Olopatadine 0.2% Antihistamine Drops for Itchy Eyes Targets Pollen Ragweed Grass & Pet Dander Up to 16-Hour Relief
PATADAY$24.1611,664 rev
Pataday Once Daily Allergy Itch Relief Eye Drops 2.5 ml Olopatadine 0.2% Antihistamine Drops for Itchy Eyes Targets Pollen Ragweed Grass & Pet Dander Up to 16-Hour Relief
PATADAY$17.5713,093 rev
Trending
90-day click momentumHealthCareAisle Eye Allergy Itch Relief - Olopatadine Hydrochloride Ophthalmic Solution USP 0.2% 2.5mL Eye Allergy Drops
HealthCareAisle$9.964.5★
Pataday Once Daily Extra Strength Relief Allergy Eye Drops 2.5 ml Antihistamine Eye Drops with Olopatadine 0.7% for Relief from Eye Allergy Itching Works Up to 24 Hours
PATADAY$15.244.5★
Pataday Once Daily Allergy Itch Relief Eye Drops 2.5 ml Olopatadine 0.2% Antihistamine Drops for Itchy Eyes Targets Pollen Ragweed Grass & Pet Dander Up to 16-Hour Relief
PATADAY$17.574.5★
Pataday Once Daily Extra Strength Relief Allergy Eye Drops 2.5 ml Twin Pack Antihistamine Eye Drops with Olopatadine 0.7% for Relief from Eye Allergy Itching Works Up to 24 Hours
Pataday$23.474.6★
Pataday Twice Daily Allergy Itch Relief Eye Drops 5 ml Olopatadine 0.1% Antihistamine Drops for Itchy Eyes & Redness Relief Targets Pollen Ragweed Grass & Pet Dander Up to 8-Hour Relief
PATADAY$14.584.7★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +33.9% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great allergy-relief product”
“Best eye drops”
“These drops really work well”
“Overall, Im very satisfied and would definitely continue using it during allergy season”
“Excellent price”
“stopped the itching”
“Works as advertised”
“Very soothing product”
“Easy to use”
“keeps it moist”
What buyers complain about
“Severe allergies”
“Quite expensive”
“bottle is really small”
“Does not do anything for me when the pollen count go up”
“Very sticky”
“The cost per fl Oz is wrong it is way understayed”
“Misrepresented Item”
“doesnt last 24 hours”
“Beware of The Dried Out Eyeball”
“Although my daughter experienced a burning sensation as well”