pastilles
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.28avg listing price — sweet spot $15–$100
Price range
Great$8.70–$51.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$720K$720K/yr · 411K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,862.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
577
Top-5 brand share
100%
Open market
0%
- GRETHER'S66%
- RESCUE31%
- Rowntree's4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GRETHERS Sugarfree Blackcurrant Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Sore Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 3.75 oz
GRETHER'S$15.864.5★4,481 rev
GRETHERS Sugarfree Blackcurrant Pastilles - Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 2.1 oz
GRETHER'S$11.864.5★4,481 rev
GRETHERS Sugarfree Ginger Lemon Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Citrus-Fresh Flavor Gluten & Lactose Free Gift for Singers 3.75 oz
GRETHER'S$16.104.5★4,481 rev
Bach RESCUE PASTILLES Black Currant Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten And Sugar-Free 35 Count
RESCUE$10.114.4★16,951 rev
Bach RESCUE PASTILLES Orange and Elderflower Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free Holiday Stocking Stuffer 35 Count
RESCUE$9.684.4★16,951 rev
Newest
by launch dateGRETHERS Sugarfree Ginger Lemon Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Citrus-Fresh Flavor Gluten & Lactose Free Gift for Singers 3.75 oz
GRETHER'S$16.104,481 rev
Bach RESCUE PASTILLES Watermelon Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count
RESCUE$10.7716,951 rev
Bach RESCUE PASTILLES Mixed Berry Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count
RESCUE$10.0316,951 rev
RESCUE Bach Sleep PASTILLES Black Currant Flavor Sleep Aid Lozenges No Melatonin Homeopathic Flower Essences 35 Count
RESCUE$10.08335 rev
Bach Rescue Pastilles Cranberry Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free 35 Count 4 Pack
RESCUE$32.75455 rev
Trending
90-day click momentumBach Rescue Pastilles Cranberry Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free 35 Count 4 Pack
RESCUE$32.754.7★
GRETHERS Sugarfree Blackcurrant Pastilles - Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 2.1 oz
GRETHER'S$11.864.5★
Bach RESCUE PASTILLES Watermelon Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count
RESCUE$10.774.4★
Bach Rescue Pastilles Orange Elderflower 1.7 OZ
RESCUE$10.454.7★
GRETHERS Classic Blackcurrant Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 3.75 oz 3 Pack
GRETHER'S$42.904.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Helps with sleep”
“Great for stress”
“Excellent Product”
“Very calming”
“Work so well”
“kept her mouth moist”
“The flavor is great”
“All natural”
“As expected”
What buyers complain about
“These taste so bad its almost funny”
“way over priced”
“Didnt work”
“They arent super soft”
“Read carefully Im allergic something in this made me react”
“Got these for a friend who said the taste was weird/super fake sugary”
“Too hard to chew”
“Not sweet”
“I had a bad cough”
“Product is not fresh”