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62

palmitoylethanolamide

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 51Conversion 68Competition 29Returns 100Price range 87Avg price 95Brand share 42Review moat 85Quality gap 79

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$30.74

avg listing price — sweet spot $15–$100

Price range

Great$10.07–$62.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great300.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+21.9%

90-day search growth — must beat 0% to launch

Market size

Good$279K

$279K/yr · 147K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

15

Top-5 brand share

80%

Open market

15%

  • X Gold Health39%
  • BulkSupplements20%
  • Mirica9%
  • Life Extension6%
  • Ulmubra6%
  • RimTuku5%
  • Open — no brand owns it (5 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$28K20%$56K30%$84K40%$111K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — +21.9% search growth over the last 90 days.
5K4KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“This a high quality supplement”

Vitamin7%

“Great supplement”

Joint Pain7%

“Effective for Knee Pain”

Muscle Pain Relief6%

“Helps my back”

Inflammation6%

“Great for Pain and Inflammation”

Advertised Vs Actual Product6%

“It seemed to work”

Value For Money5%

“reasonably priced”

Efficiency4%

“I think it works”

Sleep Quality4%

“Helps some with sleep”

Nutritional Content3%

“Great bulk price for this pea supplement”

What buyers complain about

Functionality-Overall15%

“Does nothing - for me”

Pain Relief-Overall13%

“Its not 100% relief”

Quality-Overall6%

“I guess they don't understand what quality control is”

Dosage5%

“This is not like taking a Percocet”

Side Effects4%

“Beware of side effects”

Regulates Digestion4%

“Caused severe constipation”

Vitamin4%

“Micronized PEA, which is this supplement, did nothing”

Value For Money4%

“It might be cheaper”

Size-Overall4%

“The capsules are quite large”

Advertised Vs Actual Product3%

“Disappointed in their marketing”

Top return reasons

Heart Health50%
Vitamin50%