palmarosa essential oil
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Review moat
Good814.85avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.06avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.59–$19.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 17K searches
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
28
Top-5 brand share
78%
Open market
17%
- Cliganic24%
- SVA ORGANICS21%
- Brooklyn Botany15%
- Handcraft Blends10%
- Plant Therapy9%
- Gya Labs6%
- Open — no brand owns it (6 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SVA Palmarosa Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper
SVA ORGANICS$14.674.6★231 rev
Cliganic Organic Palmarosa Essential Oil 100% Pure Natural Undiluted (10ml) for Aromatherapy | Non-GMO Verified
Cliganic$9.734.4★338 rev
Brooklyn Botany Palmarosa Essential Oil - 100% Pure and Natural - Premium Grade Oil with Dropper - for Aromatherapy and Diffuser - 1 Fl Oz
Brooklyn Botany$7.594.5★126 rev
Handcraft Blends Palmarosa Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$7.784.3★100 rev
Plant Therapy Palmarosa Essential Oil 10 mL (1/3 oz) 100% Pure Undiluted Natural Aromatherapy Healthy Skin Emotional Balance
Plant Therapy$12.784.6★706 rev
Newest
by launch date
Palmarosa Essential Oil for Diffusers | Natural Aroma Oil for Home Fragrance Humidifier & DIY Candle Making Long Lasting Scent for Office Bedroom & Soothing Scent 4 Fl Oz (120 mL)
Organic Way$12.3882 rev
Handcraft Blends Palmarosa Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$7.78100 rev
US Organic Palmarosa Essential Oil USDA Certified Organic 100% Pure Steam Distilled Sourced from India (10 ml)
US Organic$13.8010 rev
Brooklyn Botany Palmarosa Essential Oil - 100% Pure and Natural - Premium Grade Oil with Dropper - for Aromatherapy and Diffuser - 1 Fl Oz
Brooklyn Botany$7.59126 rev
Cliganic USDA Organic Palmarosa Essential Oil 1oz - 100% Pure Natural Undiluted for Aromatherapy | Non-GMO
Cliganic$15.4052 rev
Trending
90-day click momentumPalmarosa Essential Oil for Diffusers | Natural Aroma Oil for Home Fragrance Humidifier & DIY Candle Making Long Lasting Scent for Office Bedroom & Soothing Scent 4 Fl Oz (120 mL)
Organic Way$12.384.1★
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lemongrass Essential Oil Lemongrass Oil 4 Fl Oz
Majestic Pure$9.614.6★
Aura Cacia Palmarosa Essential Oil Cymbopogon Martinii Oil Cleansing Aromatherapy for Diffusers Skincare Home Cleaning Custom Blends | 0.5 Fl Oz (Pack of 1)
Aura Cacia$9.714.5★
US Organic Palmarosa Essential Oil USDA Certified Organic 100% Pure Steam Distilled Sourced from India (10 ml)
US Organic$13.804.9★
Cliganic Organic Palmarosa Essential Oil 100% Pure Natural Undiluted (10ml) for Aromatherapy | Non-GMO Verified
Cliganic$9.734.4★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +0.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean Fresh Scent”
“affordable this is it”
“The quality seems consistent”
“generous size, this one delivers”
“its very concentrated so it lasts forever since I dont have to use a lot”
“LOVE THE OIL”
“Thickness”
“Received what was advertised”
“This product mix well into a base oil to make your own massage oil”
What buyers complain about
“unfortunately, this time the scent was completely different”
“The bottle was leaking”
“it was so sticky”
“Did not do well at all”
“Oil”
“Even the tiny amount of residue on my clothes and blankets was enough to irritate her skin and lungs”
“Not relaxing at all”
“is way too strong”
“water because it stung so bad”
“Disappointed with quality”