palm brush
Worth a lookShows low returns (0.8%), but a deep review moat (6,512 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.91–$36.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.34avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$182K$182K/yr · 166K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,512.26avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
587
Top-5 brand share
85%
Open market
13%
- Full Circle47%
- OXO19%
- MR.SIGA13%
- GREENTH PRO3%
- KitchenAid3%
- Pamrack2%
- Open — no brand owns it (11 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Full Circle Bubbly Palm Brush Family Safe Formaldehyde-Free Ergonomic Palm Scrubber with Handle for Kitchen Cleaning Dish Scrub Brush for Nonstick Cast Iron & Sink White
Full Circle$8.894.7★16,326 rev
Full Circle Daily Dish Brush-Bamboo Handle Dish BrushSustainable Kitchen Cleaning with Tough Bristles-Natural Dish Scrubber Nonstick & Cast Iron Cleaner-Long Handle Brush for Dishes Pots and Pans
Full Circle$8.324.6★10,931 rev
OXO Good Grips Soap Dispensing Palm Brush Storage Set
OXO$12.544.6★21,420 rev
OXO Steel Soap Dispensing Palm Brush
OXO$14.124.3★6,583 rev
MR.SIGA Dish Scrub Brush Palm Brush Dish Scrubber with Ergonomic Grip Kitchen Brushes for Dishes Gray Pack of 2
MR.SIGA$11.954.7★2,222 rev
Newest
by launch date
Full Circle Bubble Up Bamboo Dish BrushFamily Safe Formaldehyde-FreeErgonomic Palm Scrubber with Handle for Kitchen Cleaning Dish Scrub Brush for Nonstick Cast Iron & Sink Gray 2 Pk
Full Circle$13.0316,326 rev
Soap Palm Brush Storage Set 1 Piece Kitchen Brush with Bracket for Cleaning Pots Pans and Sinks Scrub Brush Kitchen Scrub Brush
cuitrent$5.60350 rev
Full Circle Double Dish Brush Set Durable Scrub Brushes for Dishes Pots Pans and Cast Iron Includes Daily Dish Brush & Skillet Strong Cast Iron Brush Sustainable 2-Pack
Full Circle$15.5720,520 rev
BONUMVITA Bamboo Dish Brush Set 4 Pack Kitchen Palm Pot Brush with Union Fiber Natural Bamboo Dish Scrub Brush for Cleaning Pots Pans Sinks Woks Vegetables
BONUMVITA$9.91237 rev
Bamboo Dish Scrub Brushes Kitchen Wooden Cleaning Scrubbers Set for Washing Cast Iron Pan/Pot Natural Sisal Bristles Set of 3
SUBEKYU$9.845,932 rev
Trending
90-day click momentum
OXO Good Grips Soap Dispensing Palm Brush Set of 3
OXO$36.725.0★
OXO Good Grips 2 Pack Palm Brush Storage Set with Soap Dispensing Nylon Bristles Black Holder
OXO$24.344.4★
OXO Steel Soap Dispensing Palm Brush Refills 2-Pack
OXO$10.364.3★
Full Circle Bubble Up Bamboo Dish BrushFamily Safe Formaldehyde-FreeErgonomic Palm Scrubber with Handle for Kitchen Cleaning Dish Scrub Brush for Nonstick Cast Iron & Sink Gray 2 Pk
Full Circle$13.034.7★
Butler Home Products Dawn Palm Scrubber Blue (691488)
Butler Home Products$9.334.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No mess”
“Well built and seems durable”
“Good value for the money”
“Holds up well”
“Easy to replace”
“not too small'”
“As described”
“Brush worked well”
“Sturdy Brush”
“Best kitchen brush”
What buyers complain about
“Broke within a week”
“Too big”
“I feel like it doesnt clean well”
“Leaks ALOT”
“Garbage quality”
“Nylon is plastic”
“Terrible odor”
“A bit stiff”
“just way over priced”
“Does not work”