pain relief spray
Worth a lookShows low returns (0.0%), but a deep review moat (9,504 avg reviews) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Price range
Good$5.71–$34.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$602K$602K/yr · 380K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad9,504.24avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
59
Top-5 brand share
90%
Open market
6%
- Icy Hot37%
- Vicks33%
- Biofreeze11%
- Aleve5%
- Aspercreme5%
- Stopain4%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoFreeze Menthol Pain Relieving Spray 3oz for Muscles & Joint Pain Associated with Arthritis Simple Backaches Strains Sprains Bruises Vicks Vapors Penetrating Formula
Vicks$13.174.4★2,048 rev
Icy Hot Original Pain Relief Dry Spray Fast-Acting Quick-Drying Pain Relief with Max Strength Menthol 16% Ice and Heat Contrast Therapy for Backaches Joints Muscle Strains and Arthritis 4 oz
Icy Hot$7.954.5★5,437 rev
Icy Hot Lidocaine Pain Relief Dry Spray Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 4 oz
Icy Hot$10.624.4★6,532 rev
Biofreeze Professional Spray Pain Relief for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Colorless Menthol Spray 4 Fl Oz (Pack of 2)
Biofreeze$24.124.7★14,268 rev
Icy Hot Advanced PRO Pain Relief Dry Spray Fast-Acting and Quick-Drying Formula Max Strength Pain Relief with Menthol 16% and Camphor 11% for Backaches Joints Muscle Strains and Arthritis 4 oz
Icy Hot$12.294.4★902 rev
Newest
by launch date
Icy Hot Original Pain Relief Dry Spray Fast-Acting Quick-Drying Pain Relief with Max Strength Menthol 16% Ice and Heat Contrast Therapy for Backaches Joints and Muscle Strains 4 oz 2 pk
Icy Hot$15.445,437 rev
Icy Hot Lidocaine Pain Relief Dry Spray Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 4 oz 2 Pack
Icy Hot$21.566,532 rev
Vicks VapoFreeze Menthol Pain Relieving Spray 3oz for Muscles & Joint Pain Associated with Arthritis Simple Backaches Strains Sprains Bruises Vicks Vapors Penetrating Formula
Vicks$13.172,048 rev
Vicks VapoFreeze Topical Pain Cream 3.0oz Maximum Strength Menthol+ for Muscle Pain Relief Joint Pain Relief Knee Pain Relief Back Pain Relief Cream for Pain Relief Topical Pain Relief
Vicks$13.361,301 rev
Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz
Icy Hot$7.2916,280 rev
Trending
90-day click momentumIcy Hot Lidocaine Pain Relief Dry Spray Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 4 oz 2 Pack
Icy Hot$21.564.4★
Icy Hot Original Pain Relief Dry Spray Fast-Acting Quick-Drying Pain Relief with Max Strength Menthol 16% Ice and Heat Contrast Therapy for Backaches Joints and Muscle Strains 4 oz 2 pk
Icy Hot$15.444.5★
Stopain Pain Relief Spray 4oz USA Made Max Strength Fast Acting with Menthol MSM Glucosamine for Lower Back Arthritis Knee Neck Joints HSA FSA Approved OTC Topical Analgesic Product
Stopain$13.344.6★
Icy Hot Advanced PRO Pain Relief Dry Spray Fast-Acting and Quick-Drying Formula Max Strength Pain Relief with Menthol 16% and Camphor 11% for Backaches Joints Muscle Strains and Arthritis 4 oz
Icy Hot$12.294.4★
Bactine Max Pain Relieving Antiseptic Spray with Lidocaine First Aid Pain + Itch Relief No-Sting Kills 99% of Germs* 5oz
Bactine MAX$5.714.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Effective for me”
“Great, RELIABLE product”
“Relaxing scent”
“Affordable price”
“spray look easy”
“It help the pain in my knee”
“Keep extra handy”
“AS ADVERTISED”
“Great for muscle pain”
“Easy application”
What buyers complain about
“Strong odor”
“Hard to control”
“Did not work”
“Did not relieve pain”
“A little pricey”
“Very hard to spray”
“Had to break apart”
“Not so HOT”
“gave me a rash”
“I have arthritis in my hands”