pain relief patches
Launch itA $9.6M/yr market growing +0.1% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible$9.6M$9.6M/yr · 3.9M searches
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.80avg listing price — sweet spot $15–$100
Price range
Great$5.52–$46.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,837avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
124
Top-5 brand share
100%
Open market
0%
- Salonpas74%
- Icy Hot10%
- Biofreeze9%
- Amazon Basic Care5%
- Sumifun2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief
Salonpas$5.524.6★19,478 rev
Salonpas Lidocaine 4% Pain Relieving Gel-Patch 6 Count for Back Neck Shoulder Knee & Elbow Pain
Salonpas$9.634.5★13,740 rev
Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches
Salonpas$12.844.4★4,935 rev
Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises
Salonpas$16.724.6★2,014 rev
Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)
Amazon Basic Care$14.924.3★9,172 rev
Newest
by launch date
Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches
Biofreeze$14.33208 rev
Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct
Biofreeze$17.3017,512 rev
Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk
Icy Hot$28.0819,308 rev
Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic
Sumifun$32.185,116 rev
Biofreeze Day & Overnight Pain Relief Patches Menthol Pain Patches for Arthritis & Muscle Pain Relief Comfortable & Flexible Fabric Stays in Place 9 Patches (6 Day 3 Night)
Biofreeze$16.532,187 rev
Trending
90-day click momentumBiofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches
Biofreeze$14.333.8★
Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct
Biofreeze$17.304.5★
Salonpas Pain Relief Patches 60 Ea - Pack of 3
Salonpas$35.264.6★
Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk
Icy Hot$28.084.4★
Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises
Salonpas$16.724.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Does work”
“EXCELLENT PRODUCT”
“Knee pain relief”
“They are affordable”
“Sticks great”
“Works as it should”
“Muscle Relief”
“easy to remove”
“Its a great size”
“They are cool upon application”
What buyers complain about
“Doesn't stay on”
“did not help pain”
“Not effective”
“price has doubled”
“Strong odor”
“Hard to put on”
“dont last”
“Not the same quality as store bought”
“Small pads”
“Flimsy”