pain relief cream
Worth a lookShows a $12.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$12.7M$12.7M/yr · 4.7M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.33avg listing price — sweet spot $15–$100
Price range
Good$8.32–$31.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad27,202.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
54
Top-5 brand share
100%
Open market
0%
- Voltaren80%
- Amazon Basic Care11%
- HealthCareAisle7%
- Penetrex2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube
Voltaren$11.104.5★11,315 rev
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2
Voltaren$31.104.6★61,493 rev
Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g
Voltaren$22.184.6★15,924 rev
Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.774.6★6,920 rev
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube
Voltaren$20.444.5★21,551 rev
Newest
by launch dateAmazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.776,920 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 150 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.9118,353 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$8.3218,353 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.1518,353 rev
VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce
Voltaren$18.161,462 rev
Trending
90-day click momentumAmazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.774.6★
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$8.324.6★
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube
Voltaren$11.104.5★
VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce
Voltaren$18.164.6★
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.154.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good for joint pain”
“WORKS AS ADVERTISED”
“Excellent Product”
“Affordable Price”
“Exactly as advertised”
“Sore muscle relief”
“Strong Fragrance”
“Easy to use”
“it feels cool when applied”
“This stuff actually does absorb in”
What buyers complain about
“Didnt work good”
“No Relief”
“Crazy expensive”
“Did zero for my joints”
“Weird smell”
“False advertising”
“the tube is too big”
“Too much side effects”
“Can't anything be easy”
“no inflammation relief”