pads bulk
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great$20.63avg listing price — sweet spot $15–$100
Price range
Great$5.05–$91.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$174K$174K/yr · 98K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,368.39avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
109
Top-5 brand share
97%
Open market
2%
- Always68%
- Amazon Basics16%
- Kotex8%
- Stayfree3%
- Nileeva2%
- Always Discreet2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Always Ultra Thin Feminine Pads Without Wings for Women Size 1 Regular Absorbency Unscented Up to 100% Leak-Free Protection 44 Count x 3 132 Count Total
Always$21.994.7★25,087 rev
Always Ultra Thin Feminine Pads Without Wings for Women Size 2 Long Super Absorbency Unscented 40 Count x 3 Pack (120 Count Total) (Packaging May Vary)
Always$24.314.7★28,718 rev
Always Maxi Feminine Pads Without Wings for Women Size 1 Regular Absorbency Unscented 48 Count
Always$6.234.5★5,437 rev
Always Infinity Feminine Pads for Women Flexfoam Pads Without Wings Size 2 Heavy Absorbency Unscented 96 Count (3 Packs of 32)
Always$24.534.8★17,023 rev
Amazon Basics Regular Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 1 Absorbent 144 Count (4 Packs of 36) (Previously Solimo)
Amazon Basics$14.544.5★13,744 rev
Newest
by launch date
Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.02214 rev
Kotex Ultra Thin Pads Heavy Absorbency 56 Count (Packaging May Vary)
Kotex$9.09318 rev
Always Discreet Adult Incontinence Pads for Women Moderate Absorbency Regular Length Postpartum Pads Up to 100% Bladder Leak Protection 28 Count
Always Discreet$7.4727,851 rev
Bodyform Regular Maxi Feminine Pads (Individually Wrapped) Bulk Packaging - 288 Pads with Adhesive Strip (Ideal for Homeless Shelters Hospitals Refugee Camps & Institution Donations) #BF288
BODYFORM$55.5151 rev
Amazon Basics Maxi Pads for Periods- Thick Super Absorbency Unscented 192 Count (4 Packs of 48)
Amazon Basics$17.721,701 rev
Trending
90-day click momentumAlways Discreet Adult Incontinence Pads for Women Moderate Absorbency Regular Length Postpartum Pads Up to 100% Bladder Leak Protection 28 Count
Always Discreet$7.474.6★
Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.024.2★
Kotex Ultra Thin Pads Heavy Absorbency 56 Count (Packaging May Vary)
Kotex$9.094.3★
Stayfree Maxi Super Long Pads For Women Wingless Reliable Protection and Absorbency of Feminine Periods 66ct
Stayfree$8.224.6★
Always Infinity Feminine Pads for Women Flexfoam Pads Without Wings Size 2 Heavy Absorbency Unscented 96 Count (3 Packs of 32)
Always$24.534.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best deal”
“Good product by a trusted brand”
“Comfortable fit”
“Great absorbency”
“As advertised”
“the fit is comfortable”
“thick”
“don't leak even when I do”
“The adhesive is strong”
“easy to use”
What buyers complain about
“Not thick”
“Its small”
“does not stick”
“This shows a complete lack of basic quality control”
“They aren't absorbent”
“Horrible Smell”
“Allergic reaction”
“Leaks”
“Not as described”
“make it uncomfortable”