pads
Worth a lookShows a $21.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$21.2M$21.2M/yr · 14.0M searches
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Price range
Good$4.64–$25.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Review moat
Bad13,496.63avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
9 flat
Sellers
148
Top-5 brand share
96%
Open market
2%
- Always69%
- Amazon Basics18%
- Rael4%
- The Honey Pot Company2%
- Kotex2%
- Hanes1%
- Open — no brand owns it (3 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Always Ultra Thin Feminine Pads with Wings for Women Size 1 Regular Absorbency Unscented Up to 100% Leak-Free Protection 46 Count
Always$8.614.7★25,087 rev
Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack
Amazon Basics$5.054.5★11,314 rev
Always Maxi Overnight Pads with Wings for Women Size 5 Extra Heavy Overnight Absorbency Unscented 36 Count
Always$10.574.7★24,467 rev
Always Infinity Feminine Pads for Women Flexfoam Pads with Wings Size 2 Heavy Absorbency Unscented 46 Count
Always$11.134.8★17,023 rev
Always Ultra Thin Feminine Pads with Wings for Women Size 2 Long Super Absorbency Unscented Up to 100% Leak-Free Protection 58 Count
Always$10.914.7★28,718 rev
Newest
by launch date
Kotex Ultra Thin Pads with Wings Heavy Absorbency 46 Count (Packaging May Vary)
Kotex$8.98826 rev
Kotex Ultra Thin Pads Heavy Absorbency 56 Count (Packaging May Vary)
Kotex$9.09318 rev
L. Ultra Thin Pads for Women Regular Absorbency Organic Cotton Top Layer Unscented Pads with Wings 56 Count
This is L.$12.981,973 rev
Always Pocket Flexfoam Pads Size 2 Heavy with Wings 20 Count
Always$8.612,058 rev
Always Pocket Feminine Pads with FlexFoam Size 2 Heavy Flow with Wings Unscented 60 Count (3 Packs of 20)
Always$21.802,058 rev
Trending
90-day click momentum
Rdiner Heavy Flow Period Underwear for Women High Absorbency Leakproof Hipster Brief for Overnight Postpartum & Teens 3 Pack
Rdiner$25.694.3★
Hanes Womens Comfort Period. Boxer Briefs Super Leak Post-Partum & Period Underwear 2-Pack
Hanes$14.634.1★
Kotex Ultra Thin Pads Heavy Absorbency 56 Count (Packaging May Vary)
Kotex$9.094.3★
Kotex Ultra Thin Pads with Wings Heavy Absorbency 46 Count (Packaging May Vary)
Kotex$8.984.6★
Always Radiant Feminine Pads for Women Flexfoam Pads with Wings Size 4 Overnight Absorbency Lightly Scented 60 Count (3 Packs of 20)
Always$24.034.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Good value for the money”
“Comfort is great”
“Absorbs a lot”
“Does not leak”
“Accurate description”
“I especially liked the length”
“thick”
“gentle on the skin”
“Good adhesive”
What buyers complain about
“No adhesion”
“Not thick”
“Too large”
“Strong plastic smell”
“Low absorbency”
“Cheap quality”
“they leak”
“Too plastic feeling for me not comfortable”
“Causes intense irritation”
“high price”