oxo brush head replacement
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 6% kills the launch gate
Market size
Good$371K$371K/yr · 179K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Review moat
Okay3,402.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.18–$12.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
56
Top-5 brand share
100%
Open market
0%
- Shadowgallery38%
- OXO30%
- Pamrack16%
- MiUWUU8%
- ELFIN7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brush Refills for OXO Dish Brush - 4 Pack Dish Brush Cleaning Soap Dispensing Head Replacement for Scrubber (White)
Shadowgallery$11.604.7★2,648 rev
OXO New Good Grips Soap Dispensing Dish Brush Refills - 2 Pack
OXO$7.184.7★1,535 rev
Dish Brush Refill 4 Pack Dish Brush Replacement Head for OXO Dish Brush Brush Dispenser Refill Fits Soap Dispensing Handle
Pamrack$10.894.6★1,954 rev
Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber
ELFIN$8.054.6★102 rev
4 Pack Palm Brush Refills for OXO Soap Dispensing Palm Brush Palm Brush Replacement Head
Pamrack$11.184.5★921 rev
Newest
by launch date
MiUWUU 4 Pack Brush Refills for OXO Dish Brush Brush Head Replacement OXO Dish Brush Replacement HeadWhite Square
MiUWUU$8.5829 rev
MiUWUU 4 Pack Brush Refills for OXO Dish Brush Refill B Brush Head Replacement OXO Dish Brush Replacement HeadWhite Round
MiUWUU$9.9563 rev
Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber
ELFIN$8.05102 rev
OXO Good Grips Stainless Steel Bottle Brush Refill - 2 Pack
OXO$8.13718 rev
Palm Brush Refills for OXO Soap Dispensing Dish Brush - 4 Pack Cleaning Replacement Brush Head for OXO Palm Brush(White)
Shadowgallery$11.20818 rev
Trending
90-day click momentumMiUWUU 4 Pack Brush Refills for OXO Dish Brush Brush Head Replacement OXO Dish Brush Replacement HeadWhite Square
MiUWUU$8.584.0★
MiUWUU 4 Pack Brush Refills for OXO Dish Brush Refill B Brush Head Replacement OXO Dish Brush Replacement HeadWhite Round
MiUWUU$9.954.0★
Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber
ELFIN$8.054.6★
OXO Steel Soap Dispensing Palm Brush Refills 2-Pack
OXO$10.364.3★
OXO Good Grips Stainless Steel Bottle Brush Refill - 2 Pack
OXO$8.134.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is just as expected”
“Excellent value”
“cleans well”
“Decent quality”
“As described”
“Ease of Use”
“Very durable”
“It basically gets the job done”
“great to always have extra refills at home”
“Works well with the handle”
What buyers complain about
“A bit smaller”
“not durable”
“Does Not Fit All Brushes”
“Quality control needs improvement”
“Not as sturdy as they used to be”
“cheaper”
“The fit on the dish dispensing part is really really tight though and difficult to get on and off”
“Bleeds orange color”
“I also found that these don't attach very smoothly”
“Just Okay – A Bit Too Soft”