oxi powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Price range
Great$6.69–$48.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Growth
Good+53.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad23,157.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$52K$52K/yr · 37K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
610
Top-5 brand share
100%
Open market
0%
- Global Healing Center70%
- OxiClean24%
- 365 by Whole Foods Market3%
- Stardrops3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Global Healing Center Oxy-Powder Oxygen Based Safe and Natural Colon Cleanser and Relief from Occasional Constipation (120 Capsules)(Packaging may vary)
Global Healing Center$48.874.6★18,742 rev
Global Healing Oxy-Powder Colon Cleanse Constipation Relief for Women & Men Magnesium Oxide Colon Cleanser & Detox for Weight Loss Gut Cleanse Detox for Women and Men
Global Healing Center$29.214.6★18,742 rev
OxiClean Odor Blasters Versatile Odor and Laundry Stain Remover Powder 5 lb
OxiClean$11.394.8★47,130 rev
OxiClean White Revive Laundry Whitener and Stain Remover Powder Alternative to Bleach for Laundry 5 lb
OxiClean$12.444.7★45,909 rev
OxiClean Versatile Stain Remover Powder 5 lb
OxiClean$11.274.8★28,409 rev
Newest
by launch date
365 by Whole Foods Market Oxygen Whitening Powder Color-Safe Bleach Alternative 32 Ounce
365 by Whole Foods Market$6.691,356 rev
OxiClean Odor Blasters Versatile Odor and Laundry Stain Remover Powder 5 lb
OxiClean$11.3947,130 rev
Global Healing Oxy-Powder Colon Cleanse Constipation Relief for Women & Men Magnesium Oxide Colon Cleanser & Detox for Weight Loss Gut Cleanse Detox for Women and Men
Global Healing Center$29.2118,742 rev
OxiClean White Revive Laundry Whitener and Stain Remover Powder Alternative to Bleach for Laundry 5 lb
OxiClean$12.4445,909 rev
Stardrops The Pink Stuff Miracle Laundry Oxi Powder Stain Remover for Colours 1kg
Stardrops$10.861,816 rev
Trending
90-day click momentumGlobal Healing Center Oxy-Powder Oxygen Based Safe and Natural Colon Cleanser and Relief from Occasional Constipation (120 Capsules)(Packaging may vary)
Global Healing Center$48.874.6★
OxiClean White Revive Laundry Whitener and Stain Remover Powder Alternative to Bleach for Laundry 5 lb
OxiClean$12.444.7★
OxiClean Versatile Stain Remover Powder 5 lb
OxiClean$11.274.8★
Stardrops The Pink Stuff Miracle Laundry Oxi Powder Stain Remover for Colours 1kg
Stardrops$10.864.7★
365 by Whole Foods Market Oxygen Whitening Powder Color-Safe Bleach Alternative 32 Ounce
365 by Whole Foods Market$6.694.6★
Demand
Weekly Amazon search volume, last 19 weeks — +53.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Good amount of product”
“Works well”
“Cleans well”
“Great deal”
“colors are bright”
“As advertised”
“Cleans well and the smell is amazing”
“Easy to use”
“Very effective for constipation”
What buyers complain about
“The scent is VERY strong, too strong”
“Stained my clothes”
“Leaking product”
“its NOT color-safe”
“Did not work”
“Is to small for the price”
“couldnt get them clean with it”
“the side effect for me is the most severe constipation of my life to the point that I had to fight the toilet with the plunger”
“I wish there was a clearer line for me between too little vs too much”
“Nothing else worked with my constipation”