over the counter muscle relaxers
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 564K searches
Avg price
Great$14.94avg listing price — sweet spot $15–$100
Price range
Good$4.09–$42.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,321.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
91
Top-5 brand share
93%
Open market
2%
- Aleve28%
- Bayer22%
- Doans20%
- Backaid13%
- Amazon Basic Care10%
- Advil5%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aleve Back & Muscle Pain Relief Naproxen Sodium Tablets Pain Reliever & Fever Reducer Medicine for Body 250 Count
Aleve$26.604.8★8,958 rev
Bayer Back & Body 500mg Aspirin Plus Caffeine for Powerful Pain Relief 200 Coated Caplets
Bayer$16.204.8★14,304 rev
Doans Maximum Strength Back Pain Relief 580 mg - 100 Caplets - Back Pain Reliever (NSAID) with Magnesium Salicylate Tetrahydrate
Doans$13.174.4★7,044 rev
Backaid Maximum Strength Aspirin-Free Pain Relief from Backache Sciatica and Leg Pain Powerful Combination Long-Lasting 6 Hour Formula 38 Count
Backaid$6.764.3★2,670 rev
Amazon Basic Care Back and Muscle Pain 220 mg Naproxen Sodium Tablets 12-Hour Pain Relief Headache Arthritis Menstrual Cramps Fever Reducer 90 Count
Amazon Basic Care$7.434.7★4,839 rev
Newest
by launch dateDoans Maximum Strength Back Pain Relief 580 mg - 100 Caplets - Back Pain Reliever (NSAID) with Magnesium Salicylate Tetrahydrate
Doans$13.177,044 rev
Advil Dual Action Back Pain Caplets Delivers 250mg Ibuprofen and 500mg Acetaminophen Per Dose for 8 Hours of Back Pain Relief - 18 Count
Advil$4.098,316 rev
Advil Dual Action Back Pain Caplets Delivers 125mg Ibuprofen and 250mg Acetaminophen Per Dose for 8 Hours of Back Pain Relief - 144 Count
Advil$17.248,316 rev
Backaid Heat Therapy Patch Air-Activated Therapeutic Heat Wide for Lower Back and Hip Pain Relief 6 Count
Backaid$11.651,074 rev
Aleve Pain Relief Naproxen Sodium Caplets 50 Count
Aleve$8.023,825 rev
Trending
90-day click momentumDoans Maximum Strength Back Pain Relief 580 mg - 100 Caplets - Back Pain Reliever (NSAID) with Magnesium Salicylate Tetrahydrate
Doans$13.174.4★
Aleve Back and Muscle Pain Tablets 90ct.
Aleve$4.504.7★
Doans Extra Strength Pain Reliever Caplets 24 Count
Doans$6.294.4★
Advil Dual Action Back Pain Caplets Delivers 250mg Ibuprofen and 500mg Acetaminophen Per Dose for 8 Hours of Back Pain Relief - 18 Count
Advil$4.094.8★
Amazon Basic Care Naproxen Sodium Tablets 220 mg Pain Reliever/Fever Reducer (NSAID) 12-Hour Relief for Headache Backache Menstrual Pain Muscle Aches Arthritis 300 Count
Amazon Basic Care$12.154.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I use them daily for knee pain”
“It works fast and well”
“Good value for the money”
“Just as good as the name brands”
“As advertised”
“a muscle relaxer that relaxes muscles”
“Its easy to use”
“This medication works great”
“No stomach upset”
“GOOD FOR BACK”
What buyers complain about
“no pain relief at all”
“Not effective”
“Not as advertised”
“No Dosage Instructions”
“Not worth”
“Muscle pain”
“Im not sure why this made me feel so bad”
“does nothing for back pain”
“Not strong back medinr”
“stopped working after a couple months”