otc medications & treatments
Worth a lookShows a $11.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$11.7M$11.7M/yr · 5.8M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Price range
Good$4.67–$26.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Review moat
Bad21,646.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
108
Top-5 brand share
100%
Open market
0%
- Advil86%
- Amazon Basic Care11%
- Tylenol1%
- HealthA2Z1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Advil Pain Reliever and Fever Reducer Pain Relief Medicine with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 100 Coated Tablets
Advil$10.374.9★14,044 rev
Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count
Advil$21.974.8★6,473 rev
Advil Liqui-Gels minis Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Pain Relief - 200 Liquid Filled Capsules
Advil$21.594.8★19,375 rev
Advil Pain Reliever and Fever Reducer Pain Relief Medicine with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 200 Coated Tablets
Advil$16.734.9★4,434 rev
Amazon Basic Care Ibuprofen Tablets Fever Reducer and Pain Relief from Body Aches Headache Arthritis Pain and More Brown 200 Count
Amazon Basic Care$4.924.8★95,991 rev
Newest
by launch date
Advil Dual Action Coated Caplets with Acetaminophen 250 Mg Ibuprofen and 500 Mg Acetaminophen Per Dose (2 Dose Equivalent) for 8 Hour Pain Relief - 216 Count
Advil$25.7814,896 rev
Advil Dual Action Back Pain Caplets Delivers 125mg Ibuprofen and 250mg Acetaminophen Per Dose for 8 Hours of Back Pain Relief - 144 Count
Advil$17.248,316 rev
HealthA2Z Ibuprofen 200mg NSAID Pain Reliever Fever Reducer Headache Body Aches Back Pain Arthritis Menstrual Cramps 500 Caplets
HealthA2Z$9.186,290 rev
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 200 Capsules Advil PM Ibuprofen - 2 Ct
Advil$22.315,609 rev
Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count
Advil$21.976,473 rev
Trending
90-day click momentumAmazon Basic Care Ibuprofen Tablets Fever Reducer and Pain Relief from Body Aches Headache Arthritis Pain and More Brown 200 Count
Amazon Basic Care$4.924.8★
Advil Liqui-Gels Minis Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Pain Relief - 160 Liquid Filled Capsules
Advil$16.284.9★
Advil Pain Reliever and Fever Reducer Pain Relief Medicine with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 300+24 Coated Tablets
Advil$26.894.9★
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 200 Capsules Advil PM Ibuprofen - 2 Ct
Advil$22.314.8★
HealthA2Z Ibuprofen 200mg NSAID Pain Reliever Fever Reducer Headache Body Aches Back Pain Arthritis Menstrual Cramps 500 Caplets
HealthA2Z$9.184.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very Economical”
“Quality Product for Great Price”
“As Described”
“Effective”
“Easily swallowed”
“Good pills”
“Easy to use”
“I use it most time help me on joint ains”
“Good size box”
“ease the inflammation”
What buyers complain about
“I have a bad back”
“The capsules are small”
“Kind of pricey”
“Not for regular or prescribed dosing”
“This is a terrible picture for this product”
“Terrible quality control”
“Dont use often because of possible side effects”
“it's ibuprofen”
“Doesnt work”
“I have some stomach issues”